McDonald's brings families together in new TV spot

By Maisie McCabe, campaignlive.co.uk, Friday, 01 February 2013 12:09PM

McDonald's is to launch the next part of its 'Favourites' brand campaign with a TV ad showing how a meal at the restaurant can bring people together.

Leo Burnett created the ad, "we all have McDonald’s in common", and it shows the story of a single mum who has made the difficult decision to ask her boyfriend, Dave, to move in with her and her children.

At first, the woman’s son is indifferent to Dave’s attempts to establish a relationship with him, but then they go to McDonald’s and realise they actually have more in common then they first thought.

The creative team who worked on the TV ad was Phillip Meyler and Darren Keff, and the creative direct was Justin Tindall. Vince Squibb from Gorgeous Enterprises directed the spot.

Media planning was by OMD UK and the spot will be supported by a national outdoor campaign, featuring McDonald’s products such as the Big Mac, the Milkshake, the Fries, and Chicken McNuggets.

Justin Tindall, creative director, and Lance Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Digital Strategist Dynamic New Alliances £45000.00 - £50000.00 per annum, London