Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Anne Cassidy, campaignlive.co.uk, Thursday, 07 February 2013 08:00AM
Rodrigo Sobral: joins R/GA London
Sobral, the co-founder and executive creative director of The Mill Digital, will work alongside R/GA’s vice-presidents and executive creative directors, James Temple and George Prest.
The trio will manage the creative output at R/GA collectively, although Temple and Prest have more internal management responsibilities.
Sobral will report to the global chief creative officer, Nick Law, and work across all R/GA clients including Nike, Unilever, O2, the BBC and MasterCard.
Sobral joined The Mill in 2010. He was previously an associate creative director on Nike at AKQA.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…