GSK launches £1bn global media review
GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business.
Several sources with knowledge of the process said GSK had started the talks ahead of a formal review process and was hoping to appoint a single media agency network. It is unclear whether the review will be confined to or extended beyond roster networks.
WPP’s MediaCom handles GSK’s £60 million UK media account, while Omnicom’s PHD picked up the $1.4 billion (£890 million) US business in late 2010.
MediaCom lost the US account and some European markets, to Starcom Media-Vest Group, as part of two separate reviews in 2010.
WPP will hope to strengthen its relationship with GSK as its part-owned agency CHI & Partners has just won the Maxinutrition ad business. Grey picked up a global brief to create a corporate "masterbrand" campaign in December last year.
The global media review comes as GSK confirmed plans to restructure its European pharmaceuticals operation to cut costs and announced a "strategic review" of Lucozade and Ribena, after it reported a 1 per cent revenue decline in 2012.
GSK hired Sameer Singh, the former Procter & Gamble vice-president of media in Asia and China, to the new position of vice-president and head of global media in September 2012.
Singh was given a brief to spearhead a new approach to media planning, buying and strategy but, at the time, a spokesman said it would have no "immediate" implications for its media agency roster.
A GSK spokeswoman told Campaign this week: "GSK is creating the world’s best fast-moving consumer healthcare company. Our approach to media planning, buying and strategy will support this."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Digital Strategist Speckled Frog £60-80k depending on experience, London (Central), London (Greater)
- Media Manager True Careers £35-£50k, West Midlands
- Designer | Agency Nu Creative Talent Negotiable, London
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again