Zoopla in agency talks over £4m ad account
Zoopla, the property website, has puts its £4 million advertising account up for review.
It has approached agencies directly to invite them to pitch. The incumbent, VCCP Blue, is not repitching.
VCCP Blue won the business in May 2010. Zoopla previously worked with Albion, which handled a strategic branding brief.
In September last year, VCCP Blue launched a national TV, radio and print campaign for the brand featuring three animated houses, voiced by the actors Jim Broadbent, Doon Mackichan and Mathew Horne, discussing the benefits of Zoopla.
The site’s parent, Zoopla Property Group, hired Beattie McGuinness Bungay to handle the advertising for its PrimeLocation brand after a pitch against VCCP Blue in October last year.
Zoopla Property Group is locked in a head-to-head battle with Rightmove in the online UK property space. Last month, the company bought Globrix, a free-to-list property search engine, from Daily Mail and General Trust for an undisclosed sum.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Category Manager Ball & Hoolahan £50,000 + Car/Car Allowance, South East England / London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film