VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Jeremy Lee, campaignlive.co.uk, Monday, 11 February 2013 04:14PM
Greenaway... new Lighthouse MD
Greenaway will take over operational running of The Lighthouse’s London office with the company’s founder Kathleen Saxton now focusing on expanding the business globally. It opened an office in New York at the end of last year.
At MediaCity, Greenaway was responsible for launching The Studios – a production and media services division. She is a former operations and IT director at Virgin Media Television.
Saxton said: "As with any growing business, our people are imperative to the future of what we are building at our Lighthouse and I am excited to have Sinead on board to expand our proposition to clients and strengthen the Lighthouse leadership."
Greenaway added: "My hope is that my natural curiosity, along with my experience in constructing multi-disciplined super teams will serve me well in the sphere of headhunting."
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.