The awards celebrate women in middle management who are potential industry leaders of the future. They have been chosen by some of the IPA’s women of today and Claire Beale, the editor of Marketing.
Nine women have been shortlisted from media agencies including MediaCom, ZenithOptimedia, Maxus, Carat and Vizeum, while five women have been shortlisted from integrated and digital agencies, such as LBi, DraftFCB, Razorfish and TMW.
Six women from across creative agencies Beattie McGuinness Bungay, Crispin Porter & Bogusky, Karmarama and JWT were shortlisted as well as women from Barclays and Spotify.
Specialist agencies such as the retail agency Portas Agency, youth specialist Livity and Islamic branding consultancy OgilvyNoor are also represented.
Victoria Appleby, associate director, MediaCom
Vicky Chowney, head of community, TMW
Susie Dabbs, associate director, sponsorship and events, MediaCom
Rachel Eyre, senior brand manager, Barclays
Katie Gilbert, head of business development, Beattie McGuinness Bungay
Alex Goat, creative service director, Livity
Beth Gordon, director of business marketing, Spotify
Malin Hanas, creative director, Razorfish
Vicky Harding, group account director, Iris Worldwide
Kyla Jacobs, marketing director, Crispin Porter & Bogusky
Shelina Janmohamed, vice president, OgilvyNoor
Arrabella Judd, integration director, ZenithOptimedia
Gemma Lee, head of radio, Carat Manchester
Najda Lossjott, art director, Abbot Mead Vickers BBDO
Vicki Maguire, creative director, Grey
Hannah Matthews, group marketing director, Karmarama
Emily Medhurst, account director, JWT
Holly Peacock, social media project manager, Maxus
Tamina Plum, global client services director, ZenithOptimedia
Anjali Ramachandran, head of innovation, PHD
Emily Samways, business director, Karmarama
Lizzie Shupak, business strategist, LBi
Shula Sinclair, planning director, DraftFCB
Becky Smithson, broadcast buying director, PHD
Chrissy Totty, strategy director, Vizeum
Caireen Wackett, managing director, Portas Agency
Joanna Wallace, creative director, DraftFCB
The IPA and Campaign initiative is supported by media partners Telegraph Media Group’s Wonder Woman website channel and Stylist magazine.
Nicola Mendelsohn, president of the IPA and Woman of Tommorow judge, said: "All the shortlisted Women of Tomorrow demonstrate exceptional talent and leadership skills.
"These women are fantastic in terms of encouraging new talent into the industry and the next generation of leaders. It is a great opportunity for women in the middle echelons of management to demonstrate their potential and the importance of their role."
The Women of Today judging panel includes:
Karen Blackett, chief executive, MediaCom
Tracy De Groose, chief executive, Carat
Roisin Donnelly, corporate marketing director, Procter & Gamble UK & Ireland
Annette King, chief executive, OgilvyOne EAME; Chairman OgilvyOne UK
Debbie Klein, chief executive, Engine; Chairman WCRS
Cilla Snowball, group chairman, AMV BBDO
Lisa Thomas, chief executive, M&C Saatchi Group
This article was first published on campaignlive.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.