Jamie Oliver's food chain in hunt for advertising agency
Jamie Oliver's high-street restaurant chain, Jamie's Italian, has appointed Oystercatchers to oversee the hiring of its first advertising agency.
The intermediary has already approached agencies to invite them to pitch for what is understood to be a national brief promoting the chain. Oystercatchers was not available for comment.
Jamie’s Italian is positioned as an "authentic, affordable Italian restaurant" and has launched ambitious expansion plans. Established as a rival to Carluccio’s, also backed by a celebrity chef, Antonio Carluccio, Jamie’s Italian has more than 30 restaurants in its national chain and is expanding globally.
Oliver and the Italian chef Gennaro Contaldo founded Jamie’s Italian in Oxford in 2008. Oliver worked with Contaldo at London’s Neal Street Restaurant in the early 90s.
As well as the UK chain, Jamie’s Italian has restaurants in Australia, Dubai, Ireland, Russia, Singapore and Turkey.
Since ending his long-term relationship with Sainsbury’s in 2011, Oliver’s commercial deals have included devising a "deli-inspired" lunchtime range of food with Boots and starring in a Philips ad campaign for its HomeCooker range.
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.