The ad, created by Crispin Porter + Bogusky, features a post on Paddy Power’s Facebook page that wonders how legitimate a tip is.
The ad tracks a tip back to a prison inmate who has been tipped off by a prison warden, who made it up. The activity tells people not to rely on tips from unknown sources.
Joe Bruce wrote the ad and Kate Baker was the art director. Passion Raw was the production company behind the spot and directed by UNKNOWN. M2M was the media agency.
Last year, Paddy Power launched a controversial ad campaign around Cheltenham Festival based on about "chavs". The ad featured "chavs" at the racecourse being shot by tranquilisers.
Cheltenham Festival will run between the 12-15 March.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.