Paddy Power kicks off Cheltenham Festival ad campaign

By Sara Kimberley, campaignlive.co.uk, Wednesday, 06 March 2013 11:51AM

Paddy Power has launched a TV campaign as it gears up for Cheltenham Race Festival next week.

The ad, created by Crispin Porter + Bogusky, features a post on Paddy Power’s Facebook page that wonders how legitimate a tip is.

The ad tracks a tip back to a prison inmate who has been tipped off by a prison warden, who made it up. The activity tells people not to rely on tips from unknown sources.

Joe Bruce wrote the ad and Kate Baker was the art director. Passion Raw was the production company behind the spot and directed by UNKNOWN. M2M was the media agency.

Last year, Paddy Power launched a controversial ad campaign around Cheltenham Festival based on about "chavs". The ad featured "chavs" at the racecourse being shot by tranquilisers.

Cheltenham Festival will run between the 12-15 March.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs