House of Fraser calls £5m media review
House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.
The pitch process is being led by the department chain’s head of external communications, Amanda Green, and is expected to be completed by the summer.
Incumbent MediaVest has confirmed it is repitching for the business.
The majority of the company’s marketing spend, which is smaller than that of rivals Debenhams and John Lewis, is directed towards press ads. The high street retailer does have a sizable digital activity, but much of it is handled in-house.
The review of House of Fraser’s marketing services follows reports Don McCarthy, its entrepreneur owner, put the department store group up for sale before Christmas, with Sport Direct owner Mike Ashley named as a potential buyer.
The company said in a statement the review is part of a "marketing services review". It is not known if this will encompass House of Fraser’s creative account, which has been held by Fallon for the past two years.Follow @DurraniMix
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Internal Communications Executive - B2B, London, £25k Blue Skies Marketing Recruitment £25000 per annum, Benefits: Excellent Benefits, London
- Front-End/Digital Designer Blue Skies Marketing Recruitment Up to £32K, London
- Head of Strategy - Leading Digital/Social Media Agency Reuben Sinclair £90000 - £120000 per annum + Flexi-hours, Private Healthcare, London
- German Speaking Marketing Manager - Beauty Jarlett de Grouchy £58000 - £65000 per annum + Bonus, Wimbledon
- Tesco moves £90m media account to MediaCom
- Viacom pulls plug on C5 sales: more than 90 jobs to go
- Battersea's digital dog 'follows' shoppers in outdoor campaign
- Lego launches Facebook campaign that asks kids to create a kronkiwongi
- Pedigree launches global 'feed the good' campaign with BBDO
- Twitter hunts for UK agencies