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OgilvyOne lands £3m Co-op direct account
By Sara Kimberley, campaignlive.co.uk, Thursday, 07 March 2013 07:00AM
The Co-operative Group has appointed OgilvyOne to handle its £3 million direct marketing and digital account.
The Co-op: appoints OgilvyOne
The agency won the business after a competitive pitch, handled by AAR, against Rapp and Indicia. Elvis was invited to pitch but pulled out of the process.
OgilvyOne will begin to work on the account once commercial negotiations are complete.
The agency will work across The Co-op’s services, including food, banking, insurance and funeral care, as well as the membership card, which offers customers a share of profits when they earn points by shopping within the group.
The Co-op has previously worked with TDA and Refinery on its direct marketing activity. It appointed Leo Burnett to its £50 million ad account last year.
This article was first published on campaignlive.co.uk
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Safeguarding generation XXX
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.
