Play.com seeks shop for repositioning task
Play.com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace. The company is closing its retail business following changes to tax rules.
The online brand is reviewing the business through Creativebrief and an appointment is expected by the end of April.
The brief will be based on TV and digital advertising as Play.com looks to ramp up its marketing activity.
It will be the first time Play.com has invested in brand advertising and appointed a retained agency. The retailer has worked with various agencies, such as Libertine and LBi, on projects.
In 2010, Play.com launched a review of its advertising business but failed to appoint an agency after the marketing director Martin Talbot, who was running the process, left the company as part of a restructure.
Earlier this year, the Jersey-based company announced it was to shut down its retail business to become a marketplace-only service from March after the closure of a loophole that allowed items costing less than £15 to be sold to the UK VAT-free.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Media Planner / Buyer - DRTV & Brand Response TV ADLIB £24k - £28k + Bonus, North Somerset
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure