Play.com seeks shop for repositioning task
By Sara Kimberley, campaignlive.co.uk, Thursday, 07 March 2013 07:00AM
Play.com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace. The company is closing its retail business following changes to tax rules.
The online brand is reviewing the business through Creativebrief and an appointment is expected by the end of April.
The brief will be based on TV and digital advertising as Play.com looks to ramp up its marketing activity.
It will be the first time Play.com has invested in brand advertising and appointed a retained agency. The retailer has worked with various agencies, such as Libertine and LBi, on projects.
In 2010, Play.com launched a review of its advertising business but failed to appoint an agency after the marketing director Martin Talbot, who was running the process, left the company as part of a restructure.
Earlier this year, the Jersey-based company announced it was to shut down its retail business to become a marketplace-only service from March after the closure of a loophole that allowed items costing less than £15 to be sold to the UK VAT-free.
This article was first published on campaignlive.co.uk
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media