Direct Line in £50m media rethink
Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.
Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line, Churchill and Green Flag, for the past ten years.
The review follows a restructure of the company’s marketing operations in September last year and the promotion of Mark Evans to the role of group marketing director. Evans is believed to be leading the pitch process.
MediaCom successfully defended the business in 2010. The WPP agency declined to comment on the review.
A Direct Line spokesman said: "Media is the last piece of the marketing mix due to be looked at since we divested from RBS… MediaCom will be invited to repitch."
Direct Line Group spent £48.1 million on media in the 12 months to 30 September 2012, according to Nielsen.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Project Director Twist Recruitment £55000.00 - £650000.00 per annum, Berkshire
- Content Manager/Editor Aspire £30000.00 - £35000.00 per annum, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned