Direct Line in £50m media rethink

By Arif Durrani, campaignlive.co.uk, Thursday, 14 March 2013 08:00AM

Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.

Direct Line: MediaCom has handled media for the past ten years

Direct Line: MediaCom has handled media for the past ten years

Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line, Churchill and Green Flag, for the past ten years.

The review follows a restructure of the company’s marketing operations in September last year and the promotion of Mark Evans to the role of group marketing director. Evans is believed to be leading the pitch process.

MediaCom successfully defended the business in 2010. The WPP agency declined to comment on the review.

A Direct Line spokesman said: "Media is the last piece of the marketing mix due to be looked at since we divested from RBS… MediaCom will be invited to repitch."

Direct Line Group spent £48.1 million on media in the 12 months to 30 September 2012, according to Nielsen.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Manager Adam Recruitment £24000 - £30000 per annum, Manchester