Direct Line in £50m media rethink
Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.
Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line, Churchill and Green Flag, for the past ten years.
The review follows a restructure of the company’s marketing operations in September last year and the promotion of Mark Evans to the role of group marketing director. Evans is believed to be leading the pitch process.
MediaCom successfully defended the business in 2010. The WPP agency declined to comment on the review.
A Direct Line spokesman said: "Media is the last piece of the marketing mix due to be looked at since we divested from RBS… MediaCom will be invited to repitch."
Direct Line Group spent £48.1 million on media in the 12 months to 30 September 2012, according to Nielsen.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne