East Coast Mainline to review £7m ad account
The East Coast Mainline, whose ads currently feature the comedian Vic Reeves, has put its £7m advertising account up for review.
The train operator has issued a tender on OJEU inviting agencies to pitch for the business, which is under a statutory review.
Abbott Mead Vickers BBDO is the incumbent on the business and was responsible for creating the current 'Welcome To' advertising campaign that features comedian Vic Reeves. The ad, promoting its First Class service, is designed to show off the personality of the service and its service.
The review encompasses TV, radio, outdoor, press as well as digital and social advertising.
AMV won the business in December 2010 following a competitive pitch against Dentsu and The Red Brick Road.
Dentsu had held the business since November 2009 following the creation of the company, which is a public-sector franchise, and created its 'Miniature' campaign to promote East Coast’s low prices.
In October, East Coast Mainline poached the former First Direct head of brand and communications, Natalie Cowen, to head up its marketing. She replaced Rob Payne who left at the beginning of 2012.
East Coast Mainline is a wholly-owned subsidiary of Directly Operated Railways and comes under the remit of Patrick McLoughlin, the secretary of state for transport. The review comes under the Government Procurement Agreement.
This article was first published on campaignlive.co.uk
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Account Manager (ALL MEDIA) Dot-Gap £35k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne