DWP reviews £8m comms planning for auto enrolment
By Louise Ridley, campaignlive.co.uk, Wednesday, 20 March 2013 11:37AM
The Department of Work and Pensions has invited three agencies to pitch for the comms planning for its ongoing £8m pension campaign about automatic enrolment.
The incumbent Manning Gottlieb OMD is defending the account from MediaCom and Carat and first meetings are taking place this week.
The DWP launched its "I’m in" campaign, starring well-known celebrity bosses including Theo Paphitis from ‘Dragon’s Den’ and Karren Brady of ‘The Apprentice’, by Adam&eve/DDB in print and on TV in September 2012.
The campaign, which the DWP said would be worth £8.1 million in September, promotes major changes to pension enrolment, which require employers to pay into a workplace pension for eligible staff who do not opt out.
Manning Gottlieb OMD won the comms planning brief in October 2011 after a pitch against MEC and PHD.
Media buying, handled by Group M’s M4C, and the Department's relationship with Adam&eve/DDB, are not affected by the review.Follow @LouiseRidley
This article was first published on campaignlive.co.uk
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Junior Global Strategist Aspire £30000.00 - £35000.00 per annum, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 7 things Proximity has learned in the new Omnicom building