Superdrug owner calls media pitch
By Louise Ridley, campaignlive.co.uk, Thursday, 16 May 2013 08:00AM
AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
The statutory review began several weeks ago and is believed to include Belgium, the Netherlands, Spain and Italy, as well as the UK. The group currently works with a number of agencies.
Superdrug spent £2.8 million on UK media in the 12 months to the end of September 2012, according to Nielsen.
AS Watson has spoken to several agencies as part of the procurement-led review, which sources suggest may not be concluded this year. It comes just over a year after a previous review, in which ZenithOptimedia held on to the business.
The review is not thought to affect Superdrug’s UK creative agency, Billington Cartmell, which won the account earlier this year.
AS Watson operates about 10,800 stores worldwide, including Kruidvat in Benelux and Marionnaud, which claims to be Europe’s largest perfumery and cosmetics retailer, in 11 countries.
A spokesman for Superdrug had not responded as Campaign went to press.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Retention Manager Ball & Hoolahan £40,000 per annum, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review