'Dumb ways to die' director joins Passion Pictures
By Ben Hall, campaignlive.co.uk, Tuesday, 03 September 2013 12:05PM
Julian Frost, director of the multi-Cannes Lions winning "dumb ways to die", has signed up to production company Passion Pictures for commercial representation in the UK and across Europe.
"Dumb ways to die" was created for Melbourne's Metro Trains, with agency McCann Melbourne. The ad won a record-breaking five Grand Prix awards, 18 Gold Lions, three Silver Lions and two Bronze Lions at this year's Cannes Lions festival.
It has been viewed online more than 59 million times on YouTube and figures from Unruly estimate it has been shared 3.9 million times across social media since it was published in November 2012.
Frost also worked with McCann and Melbourne Metro to create a free "dumb ways to die" game for Apple's iOS devices as part of the campaign.
Nicola Finn, the executive producer at Passion Pictures, said: "We’re thrilled to have Julian join Passion Pictures. We regard him as an incredibly exciting and innovative talent, very relevant to the multi-media world we find ourselves in."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Advertising Manager - Successful eCommerce social brand Propel £35000 - £40000 per annum + Bonus and Benefits, City of London
- Account Manager Hunterlodge Advertising £25,000-£35,000 per annum plus profit share bonus scheme and benefits, Rickmansworth, Hertfordshire
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review