Work Club wins Desperados
Work Club has won the global digital account for Heineken brand Desperados after impressing the client with a 12-foot python during chemistry meetings.
The independent digital agency saw off competition from Razorfish to win the pitch for the tequila-flavoured beer brand, which was handled by Heineken directly.
AnalogFolk was the incumbent on the global digital account and will continue to work with the brand on some of its UK marketing.
Part of the chemistry brief asked agencies to demonstrate how "Desperados" they were and Work Club responded by introducing a live, 12-foot python called George to the client.
Martin Brooks, the chief executive of Work Club, said the move clinched the account for his team.
Work Club will report to Heineken’s head office in Amsterdam and will be responsible for the brand’s digital, mobile and social content and platforms, as well heading its digital experiential efforts.
Maja Mikielska, the digital manager at Desperados, said: "We were impressed by the level of enthusiasm demonstrated during the pitch process and the attitude of the whole Work Club team towards the brand. They won our hearts and our minds"
A spokesman from AnalogFolk said: "We're proud of our relationship with Desperados and the numerous global initiatives we have created."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Strategist, Top London Agency Direct Recruitment £45,000-£70,000, London (Greater)
- Social Media Strategist, London Direct Recruitment £40,000-£80,000, London (Greater)
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- Instagram partners with Omnicom to launch ad service in the UK
- WPP challenges Govt review
- Hovis appoints Mother to ad account