Government SME schemes not clear or understood, says Lefroy
By Ben Hall and Sarah Johnson, campaignlive.co.uk, Friday, 31 January 2014 09:47AM
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.
Speaking at the association's Lead 2014 conference following the release of its 'Advertising Pays 2: How Advertising Can Unlock UK Growth Potential' report, Lefroy said: "We should be careful not to assume the government can do everything.
"Probably, they could cut down the mass of schemes they have available to small businesses because they're not clear and they're not understood."
The report particularly focuses on how small and medium-sized enterprises could benefit financially and drive the economy if they invest in advertising.
Watch the video above to hear more from Lefroy on the relationship between the government, adland and SMEs.
This article was first published on campaignlive.co.uk
- SENIOR 3D DESIGNER - EVENTS & EXHIBITIONS Live Recruitment £35000 - £45000 per annum, Buckinghamshire
- Strategy Director - Consumer PR Reuben Sinclair £65000 - £85000 Per Annum, London (Greater)
- Strategic Research Consultant Rare Selection £35 - £40K + 20% bonus, London (Central), London (Greater)
- Senior Brand Strategist Rare Selection £65 - £80K + benefits. , Central London
- Head of Strategy - Associate Director Level Rare Selection £70 - £80K + enhanced benefits package, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith