Government SME schemes not clear or understood, says Lefroy

By Ben Hall and Sarah Johnson, campaignlive.co.uk, Friday, 31 January 2014 09:47AM

Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.

Speaking at the association's Lead 2014 conference following the release of its 'Advertising Pays 2: How Advertising Can Unlock UK Growth Potential' report, Lefroy said: "We should be careful not to assume the government can do everything.

"Probably, they could cut down the mass of schemes they have available to small businesses because they're not clear and they're not understood."

The report particularly focuses on how small and medium-sized enterprises could benefit financially and drive the economy if they invest in advertising.

Watch the video above to hear more from Lefroy on the relationship between the government, adland and SMEs.

This article was first published on campaignlive.co.uk

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