Government SME schemes not clear or understood, says Lefroy
By Ben Hall and Sarah Johnson, campaignlive.co.uk, Friday, 31 January 2014 09:47AM
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.
Speaking at the association's Lead 2014 conference following the release of its 'Advertising Pays 2: How Advertising Can Unlock UK Growth Potential' report, Lefroy said: "We should be careful not to assume the government can do everything.
"Probably, they could cut down the mass of schemes they have available to small businesses because they're not clear and they're not understood."
The report particularly focuses on how small and medium-sized enterprises could benefit financially and drive the economy if they invest in advertising.
Watch the video above to hear more from Lefroy on the relationship between the government, adland and SMEs.
This article was first published on campaignlive.co.uk
- Digital Designer 20-35k London - Advertising Tech Company Creative Recruitment £20000 - £35000 per annum + Benefits, London
- senior account director > RETAIL > GLOBAL AGENCY collectivo Salary confidential, London
- social media account manager > DRINKS BRAND collectivo to £25-30k + amazing bens, London
- Press Investment Senior Exec Aspire £25000.00 - £34000.00 per annum, London
- Group Marketing Manager - Leading Media Business ADLIB £30000 - £40000 per annum, Bath
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham