Government SME schemes not clear or understood, says Lefroy
By Ben Hall and Sarah Johnson, campaignlive.co.uk, Friday, 31 January 2014 09:47AM
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.
Speaking at the association's Lead 2014 conference following the release of its 'Advertising Pays 2: How Advertising Can Unlock UK Growth Potential' report, Lefroy said: "We should be careful not to assume the government can do everything.
"Probably, they could cut down the mass of schemes they have available to small businesses because they're not clear and they're not understood."
The report particularly focuses on how small and medium-sized enterprises could benefit financially and drive the economy if they invest in advertising.
Watch the video above to hear more from Lefroy on the relationship between the government, adland and SMEs.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Sales Manager - Exhibitions - London tfconnect global recruitment £33,000 - £35,000 plus £3,750 car allowance + 25% bonus, London (Greater)
- PR Account Executive/Senior Account Executive Brand Recruitment £19000 - £25000 per annum, Aylesbury
- Five black Pencils awarded at D&AD 2015
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Pimm's launches weather activated OOH campaign
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad