Author's Profile

Danny Rogers

Danny Rogers

Editor, Campaign & Editor in Chief, the Brand Republic Group

Danny Rogers has recently been made editor of Campaign, which has served as ‘the bible’ for the advertising industry for nearly 50 years.

He has been a leading media and marketing journalist for 15 years and remains Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek,

Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.

He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.

Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian  along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).

He also retains a strong interest in travel – writing consumer reviews and industry analysis. And is a keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.


Latest Articles From This Author

The smart ones know it's an ongoing conversation

- Sadly, I'll be absent from this spot next week. Don't worry (I know you weren't), I will be nearby and continuing the conversation. This word is crucial. But more of that in a moment. I am shifting my focus for a while to owned and earned media specifically. Although, increasingly, I would argue that it's all the same thing.

Behind POG travails lies a creative leadership battle

- A war is raging at the heart of the business world. A fierce conflict around creative leadership. It is so fundamental, so all-encompassing, we only notice the key skirmishes.

POG tripping over red tape in advertising arms race

- As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media industry.

Group M wins Vodafone's £600m media account

- Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.

Talent gets you to the top; character keeps you there

- Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.

Content is easy. What you really need is engagement

- Occasionally, just occasionally, one sits in an industry conference and feels edified, justified. That happened this week during the News Corp chief executive Robert Thomson's chat with Sir Martin Sorrell at Bafta 195 Piccadilly.

Stop worrying and learn to love the creative bomb

- Steve Henry, once a creative powerhouse behind HHCL and now a co-founder of the digital training business Decoded, accuses today's ad industry of becoming "terrified of making mistakes".

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