Editor, Campaign & Editor in Chief, the Brand Republic Group
Danny Rogers has recently been made editor of Campaign, which has served as ‘the bible’ for the advertising industry for nearly 50 years.
He has been a leading media and marketing journalist for 15 years and remains Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek, BrandRepublic.com).
Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.
He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.
Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).
He also retains a strong interest in travel – writing consumer reviews and industry analysis. And is a keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.
- At first glance, ITV's strong 2013 annual results this week suggest a return to the fine old days of TV advertising. A 30 per cent increase in profits? Is this a case of recession over, let the good times roll again?
- On my mind this week is "collaboration". There are two dictionary definitions: one inauspiciously linked to some French officials during the Nazi invasion; the other - "working together, especially in a joint intellectual effort" - a cause well worth pursuing. The concept has struck home twice in recent days.
- I've read a few articles in recent months about the "death" of social marketing. We columnists have a penchant for premature obituaries. I recall football being condemned as a "dying sport" after tragic events in the 80s. Some condemned radio to death with the advent of television.
- Helen Goodman MP, The shadow minister for culture, yesterday told the advertising industry that a Labour government "would not be afraid to legislate" against all sorts of excessive marketing practices.
- "Promote and protect." Richard Edelman - the chief executive of the eponymous, and world's biggest, PR network - summed it up perfectly for me over breakfast this week. It was the day before the World Economic Forum in Davos and the launch of Edelman's Trust Barometer, the biggest survey into levels of public trust.
- We start 2014 with an observable spring in our step. Consumer confidence - the lifeblood of commercial creativity - is on the rise. Meanwhile, the plethora of companies reviewing their brand communications
this month highlights a renewed vigour within the marketing world.
- Publicis Groupe's unexpected purchase of Walker Media - completed this week - was a stark reminder of the pressure that the Publicis boss, Maurice Lévy, continues to feel in a year when he engineered the most audacious merger in advertising history.
- A week on from the first seeding of the John Lewis Christmas campaign, here are the latest figures from its creators: more than five million views on YouTube; the soundtrack at number one in the singles download chart; and the client's own social media sentiment tracker shows 92 per cent positive comment on the campaign.