Danny RogersEditor, Campaign & Editor in Chief, the Brand Republic Group
Danny Rogers has recently been made editor of Campaign, which has served as ‘the bible’ for the advertising industry for nearly 50 years.
He has been a leading media and marketing journalist for 15 years and remains Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek, BrandRepublic.com).
Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.
He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.
Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).
Latest Articles From This Author
- "This could be the death of this industry," one of the UK's most senior ad executives told me last week.
- Publicis Groupe's unexpected purchase of Walker Media - completed this week - was a stark reminder of the pressure that the Publicis boss, Maurice Lévy, continues to feel in a year when he engineered the most audacious merger in advertising history.
- As the process for choosing our agencies of the year reaches a crescendo, one is reminded of the differing ownership models of the modern ad agency.
- A week on from the first seeding of the John Lewis Christmas campaign, here are the latest figures from its creators: more than five million views on YouTube; the soundtrack at number one in the singles download chart; and the client's own social media sentiment tracker shows 92 per cent positive comment on the campaign.
- And so it has begun. The fireworks have fizzled, Selfridges has decked its windows with fake snow - and the Christmas TV commercials are upon us. Last night saw the première of the Marks & Spencer offering during Coronation Street and (these days, the main event) John Lewis will unveil its campaign during The X Factor on Saturday.
- With Campaign's Big Awards - the British ad industry's biggest single celebration - taking place last night, it now feels appropriate to begin reflecting on 2013.
- With another highly optimistic forecast from Bellwether today, it could be time for creative consultancies to rethink their own long-term investment plans.
- So the Labour Party is finally getting its act together on the forthcoming general election campaign and is set to appoint an ad agency.
- We heard a surprising edict from a client marketer this week: "We will now have an 'always on' strategy - we will always be on TV. As we become a digital business, being on TV is increasingly important."
- Having just completed the judging of Campaign's 2013 Big Awards - a rare chance to spend a day immersed in "the work" - a couple of things struck me about the nature of British advertising today.
- "The growing tendency for clients to impose unreasonable terms on agencies is the biggest issue facing the advertising business today," one top agency chief executive told me this week. It is hard to disagree.
- As the nights draw in here, does working in sunny California suddenly take on a certain appeal? Well, this may now be an option for some lucky creatives. This week, it emerged that Apple intends to increase the size of its advertising and marketing department in Cupertino from a current 300 up to maybe 600.
- The advertising business has arrived at a commercial crossroads. The economy has started to improve, there's now little doubt about that, but many big buyers of marketing services are continuing rather too gleefully to screw down costs and extend payment terms.
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