VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Author's Profile
Alec Mattinson
Deputy EditorAlec is PRWeek's deputy editor and City & corporate specialist.
He joined the magazine in September 2008 after four years at Thomson Reuters, where he primarily worked on monthly finance mag International Securitisation Report.
Alec also worked for two years as a journalist on various internal comms publications for Summersault Communications, following a stint on independent finance title Capital Markets Magazine.
Alec has an MA in journalism and a degree in politics from the University of Sheffield.
He is a long-suffering Leeds United fan, but tries not to get too depressed about it. He remains a keen sportsman when not injured, which now happens on an increasingly regular basis.
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Account Director - Advertising Spectrum 360 Recruitment £55k - £60k, London, Soho
- Project Manager Direct Recruitment £35,000, Central London
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
