Author's Profile

Claire Beale: Redefining success as the pitch frenzy eases

- How do you know when an agency's doing well?

Claire Beale: Adland needs principles as Britain goes on strike

- David Jones, the global chief of Havas, is not a man shy of his own achievements.

Claire Beale: Time for more media and creative bonding

- Something was not quite right at HMDG's fifth birthday party last week. There were media people there.

Claire Beale: Can John Lewis save adland this Christmas?

- With the deepening economic gloom, it was probably inevitable that those chirpy Christmas ads that have come gamboling on to TV over the past few days have provided some sharp ammo for anti-advertising commentators.

Claire Beale: Risk-taking is essential to creative excellence

- When we kicked off the judging for this year's Campaign Big Awards, there was a nervousness that there just might not be enough work to get excited about.

Claire Beale: Time to ditch the gloom and choose reinvention

- Everyone keeps telling me it's all going to get much, much worse by the end of the year. Financially, emotionally and all the spaces in between.