Author's Profile

Claire Beale: History suggests DDB can be revived by A&E

- Right back in January, when the main topic over the drinks table was what 2012 had in store, one agency chief executive predicted that this would be the year Adam & Eve sold out.

Claire Beale: Show some respect for the mature adlanders

- When the Telegraph's Careers Advice column printed a letter from someone called James, "an experienced creative director in my late fifties" who was looking for advice after being made redundant from his agency, the headline to the piece screamed about "Battling Ageism in Advertising".

BBH at Thirty

- Nigel Bogle tells Claire Beale about three decades of creative excellence at Bartle Bogle Hegarty, while we look back at the agency's iconic advertising through the years.

Claire Beale: The greater reward lies beyond the quick buck

- Two of the world's most important creative agencies are celebrating three decades in business this week. It's 30 years since John Bartle, Nigel Bogle and Sir John Hegarty and Dan Wieden and David Kennedy quit their big agency jobs to start their own creative businesses.

Claire Beale: The real social media lesson learnt at SXSW

- Of all the topics you might have predicted would dominate debate at this year's SXSW conference, Bartle Bogle Hegarty New York and homelessness wouldn't feature. Yet the agency's Homeless Hotspots initiative has generated more ferocious comment than pretty much anything else in Texas this week.

Claire Beale: It's time to decide who should lead the agenda

- Quite possibly the last thing the advertising industry needs is another conference - another forum for cheap talk that's inevitably pricey to listen to.