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Claire Beale profile

Claire Beale


Career history
Media editor, Campaign, then deputy editor. Made editor in 2004.


Favourite ad
Hamlet photo booth


Favourite book
Wuthering Heights by Emily Brontë


Favourite album
Speak and Spell, Depeche Mode (the first album I really loved)


Favourite TV programme
Dragon’s Den


Most humbling experience
Being responsible for two children


Everyone’s saying
Has Beale got the best job in trade press journalism?

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Latest Articles From This Author

Creative v media agencies is beginning to get ugly


Agencies cannot continue to give their ideas away

- I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

Agency rivalries and one big Omnicom superstore

- There are only two things most agencies want to talk about at the moment.

Why marketers get the agencies they deserve

- This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.

Sapient deal reshapes Maurice Lévy's legacy

- If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Groupe.

Telefónica's U-turn poses unanswered questions

- There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.

Gender always causes a stir, no less so in adland

- There's been an awful lot of heat generated over the past week about a piece written in Adweek, by Grey's newly promoted chairman Nils Leonard, on the subject of the creative of the future.

Shared values help keep collective excellence alive

- There are a few things we need to talk about this week. Thing one: Peter Mead.

Powerful reminders of why greatness is worth a fight

- When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.

Forget the Publicis hubris - what matters is the people

- The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

Adland's quest to reclaim content from factory lines

- I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.

JWT proves that edgy isn't always the right approach

- It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend.

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