Author's Profile

Claire Beale profile

Claire Beale


Career history
Media editor, Campaign, then deputy editor. Made editor in 2004.


Favourite ad
Hamlet photo booth


Favourite book
Wuthering Heights by Emily Brontë


Favourite album
Speak and Spell, Depeche Mode (the first album I really loved)


Favourite TV programme
Dragon’s Den


Most humbling experience
Being responsible for two children


Everyone’s saying
Has Beale got the best job in trade press journalism?

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Latest Articles From This Author

Pitches mean more sex but fewer relationships


'We want to have the best margin, the best people, the best creative'

- Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.

Clients need to be part of creating a better adland


Brilliant, effective creativity cannot be compromised


Networks might be able to provide that start-up buzz


Good manners still matter in adland relationships


We can all do something to secure adland's future


Creative v media agencies is beginning to get ugly


Agencies cannot continue to give their ideas away

- I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

Agency rivalries and one big Omnicom superstore

- There are only two things most agencies want to talk about at the moment.

Why marketers get the agencies they deserve

- This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.

Sapient deal reshapes Maurice Lévy's legacy

- If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Groupe.

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