Author's Profile

Ian Darby

Ian Darby

Media editor

Career history
Worked at Marketing Direct, PR Week, Marketing and COI before joining Campaign in 2000.

Favourite ad
Carlsberg “holiday”

Favourite Book
Farewell, My Lovely by Raymond Chandler

Favourite Album

Technique, New Order

Favourite TV Programme
Pie in the Sky

Most Humbling experience

Obtaining an autograph from fearsome 6’ 8” West Indies fast bowler Joel Garner while I was dressed in a Muppet Show t-shirt

The Lowdown
Ian likes to drink ale in Nottingham’s The Stratford Haven pub on match days and The Old Sergeant in Wandsworth on week nights.

Contact Ian

 

Latest Articles From This Author

London Business School hires The Communications Agency

- London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

The Corner scoops Orbis ad business

- Orbis, the international fund management company, has appointed the start-up agency The Corner to handle its £7 million advertising activity.

The Red Brick Road pulls out of £110 million Tesco pitch

- Tesco's agency The Red Brick Road has pulled out of the pitch for its £110 million advertising account.

Science Museum looks to build digital ad roster

- The National Museum of Science and Industry is reviewing its digital advertising requirements.

Sanderson takes HMDG partner role

- James Sanderson, the former chief operating officer of Glue Isobar, has joined HMDG as its managing partner.

HuffPo launches UK advertising pitch

- The Huffington Post UK, the news and current affairs website, is holding a review of its advertising account.

Government opens communications unit to replace COI

- The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a 70-strong team in the Cabinet Office.

NFU Mutual in talks over £3 million brand task

- NFU Mutual, the financial company, is talking to agencies about its £3 million advertising business.

Adam & Eve's John Lewis ad triumphs at British Arrows

- Adam & Eve's "the long wait" commercial for John Lewis swept the board at last night's British Arrows, landing the Commercial of the Year prize on top of four gold awards.

Fred & Farid to launch agency in Shanghai

- Fred & Farid Group, the Paris-based ad business, is launching an agency in Shanghai.

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

- A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.

Klas Lusth gets creative role at Hypernaked

- Hypernaked has boosted its creative department with the appointment of Klas Lusth as its deputy creative director.

Virgin Media to interrupt Yeo Valley ad during Brit breaks

- Virgin Media is to stage a "takeover" of spots by Yeo Valley during tonight's (21 February) Brit Awards coverage on ITV1.

Ian Darby: The future looks bright for ad entrepreneurs

- The presence of Leagas Delaney in the story alongside this column is reassuring. It shows that an agency can survive creating Campaign's "Turkey of the Year" (2010's Giovanni Rana pasta calamity) to impress 100 per cent of the clients it presented to in 2011. It also demonstrates that a long-established independent player is more than capable of holding its own in the market.

Matt Jagger becomes a partner at Upfront

- Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.


Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.