Author's Profile

Matt Cartmell

Matt Cartmell

News Editor

Matt's specialist subject is public affairs, but before joining PRWeek in September 2007 he wrote for such illustrious publications such as local newspaper the Bexley Times and music magazine The Fly.

He brings a working knowledge of the PR industry to the magazine, having worked at a number of PR agencies who will remain nameless.

 

Matt.Cartmell@haymarket.com

 

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  • Twitter gives brands lead generation with new cards

    Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.

    It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.

    Read more »