Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here http://arifdurrani.mediaweek.co.uk/ and Tweets @DurraniMix

Arif on media

 

Latest Articles From This Author

Twitter hunts for UK marketer as it targets £180m ad revenues

- Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

WPP's Martin Sorrell reconsiders strength of newspapers

- WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.

Daily Mail's financial update confirms tough press market

- The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.

Sorrell is the undisputed master of riding two horses at same time

- During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell.

SC Johnson begins £200m global media buying review

- SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business.

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

- Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.

'Advertisers are snake oil salesmen', says Peter Oborne

- ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it.

Google's European leader says viewing habits are 'changing dramatically'

- The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.

Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers

- News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time.

Tesco media review pits Initiative against MediaCom and ZenithOptimedia

- Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia.

Katharine Viner becomes first female editor-in-chief of Guardian News & Media

- Katharine Viner, deputy editor of the Guardian since 2008 and editor-in-chief of Guardian US since 2014, has been named as the first female editor-in-chief of Guardian News & Media in its 194-year history

Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years

- Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year.

Publicis opens global agency Blue 449

- Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.

Walker Media becomes Blue 449, with a mission to innovate

- As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.

Beastly Advertising Week Europe shows an industry in rude health

- This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.

Condé Nast, Shortlist Media and Redwood join Magnetic

- Magnetic, the new marketing agency for magazine media, has added Condé Nast, Shortlist Media and Redwood to its membership.

Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea

- The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.

Clarkson forms new senior commercial team at Weve

- Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson.

Karen Stacey appointed CEO at DCM

- Karen Stacey has been appointed permanent chief executive of Digital Cinema Media, having taken on the role in an interim capacity following the departure of Simon Rees before Christmas.

Two remain in battle for Lloyds' £80m media account

- Lloyds Banking Group's £80 million media business is now being contested by just two remaining agencies.


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