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Advertising watchdog to investigate Snickers Twitter campaign

- The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity.

WFA unveils keynote speakers for Global Marketing Conference

- The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.

Sky to promote broadband sale in TV campaign

- Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.

Saint co-founders Labbett and Gamble to exit RKCR/Y&R in 2012

- Rainey Kelly Campbell Roalfe/Y&R is set to lose Simon Labbett and David Gamble, creative directors from the group's digital shop, Saint, in the new year.

Mindshare prepares for battle as Unilever calls £3bn global media review

- Unilever has started a global review of its estimated £3 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.

Lloyds help employees buy-out embattled Media Square for £11m

- Media Square, the AIM-listed owner of integrated agency CST The Gate and direct agency CMW, has been bought by employees for approximately £11 million after its bank, Lloyds, refused to provide additional short-term funding requirements.

MPG restructures to create three divisions

- MPG Media Contacts is restructuring its business model to focus on a "meaningful brands" philosophy.

Zeebox founder Rose: 'They're not ad breaks anymore, they're tweet breaks'

- Anthony Rose, founder of the lauded social TV app zeebox, believes commercial television is overdue a significant overhaul to keep up with both consumer and advertiser demands.

'Don't underestimate the power of Google' to drive growth, says Sorrell

- WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite the sluggish economy, driven by e-commerce, and particularly Google.

ITV's Hazlitt calls for common approach to ad targeting

- ITV, the UK's biggest commercial broadcaster, has urged fellow broadcasters, publishers, agencies and advertisers to work towards a standard approach to ad targeting to avoid marketers "drowning in data".

Yeo Valley prepares X Factor campaign with 'boy band' Churned

- Yeo Valley, the organic diary brand made famous by its rapping farmers ads, is preparing to launch another two-minute commercial takeover during the first break of ITV's 'The X Factor' on Saturday.