Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

ZenithOptimedia and VivaKi capture Nestlé

- Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business.

Twitter's popularity says as much about TV as it does about social media

- Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.

Piers Morgan becomes editor-at-large of MailOnline US

- Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Daily Mail launches MyMail hub and membership scheme

- Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.

Mindshare UK makes two strategic hires

- Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

Stewart Easterbrook becomes strategic adviser to Media iQ

- Stewart Easterbrook, the former chief executive of Starcom MediaVest Group, has joined programmatic specialist Media iQ as a strategic adviser.

BBC Good Food celebrates 25 years

- BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.

Molson Coors retains ZenithOptimedia in UK

- ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

Todd named CEO of Project Orange

- The PPA has appointed Sue Todd, a partner at Wonder and a former CBS Outdoor marketing director, to lead the magazine industry's new marketing body, dubbed Project Orange.

You don't need a filter to see the opportunities that lie beneath Instagram


Julia Jordan exits UKTV

- Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations.

Instagram partners with Omnicom to launch ad service in the UK

- Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

Morley stakes claim as outdoor's ambassador

- By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Sometimes collaboration, not innovation, can be the key to winning campaigns

- Media Week Awards entries used to be awash with companies claiming "media firsts"...

WPP challenges Govt review

- The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers.

MacCallum named M2M chief executive

- Alistair MacCallum has been named the first chief executive of Omnicom's M2M.

News UK to open native ad division

- News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

Guardian takes a punt on membership model

- Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

- If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

FT to reveal first design overhaul in seven years

- The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

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