Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

Newsworks appoints Denise Turner as director of insight

- Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Mail Advertising restructures under Rosemary Gorman

- Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

MediaCom wins global media planning business for Mars

- MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

Karen Stacey to replace Simon Rees at DCM

- Simon Rees is stepping down as chief executive of Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

Commercial opportunity as TV meets human need for bonding

- Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.

Carat hires Sally Silver as head of govt media team

- Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

RAB launches app for agencies to produce demo radio ads

- The Radio Advertising Bureau (RAB) has launched an iPhone app called Aerials EarApp, designed to enable advertising creatives to produce "demo" radio ads on their smartphone.

Alan Rusbridger to step down as editor-in-chief of Guardian

- Alan Rusbridger will step down as editor-in-chief of Guardian News & Media in the summer of 2015, ending 20 years as one of the UK's most influential and outspoken editorial leaders.

Tablets set to overtake laptops as the second screen for TV viewing

- Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.

ESI Media promotes Veeramah Collins to sales director

- ESI Media, home to the London Evening Standard, The Independent and London Live, has promoted head of TV, Kavita Veeramah Collins, to the role of sales director at London Live.

ZenithOptimedia forecasts 6% adspend growth in 2015

- ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

Channel 5 appoints London Live's Simon Poole as trading director

- Simon Poole, group sales director at ESI Media's London Live, is set to join Channel 5 in the new year as trading director.

Should content be funded from above-the-line ad budgets?

- The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.

Only one thing is certain in 2015: Hazlitt will be missed

- Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.

TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt

- Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise.

The Times and Sunday Times become profitable for first time in 13 years

- Times Newspapers, home of The Times and Sunday Times, has reported a profit of £1.7 million in its last financial year, its first in 13 years.

Guardian Labs pilots real-time content marketing campaign with Diageo

- Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys.

Why Lewis Hamilton is prepared for agency life

- It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

BBC plots £18m media consolidation

- The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

- The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

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