Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

Morley stakes claim as outdoor's ambassador

- By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Sometimes collaboration, not innovation, can be the key to winning campaigns

- Media Week Awards entries used to be awash with companies claiming "media firsts"...

WPP challenges Govt review

- The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers.

MacCallum named M2M chief executive

- Alistair MacCallum has been named the first chief executive of Omnicom's M2M.

News UK to open native ad division

- News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.

Guardian takes a punt on membership model

- Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

- If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

FT to reveal first design overhaul in seven years

- The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

Sky boosts Sky AdSmart's targeting capabilities for advertisers

- Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns.

Channel 4 to drop 4oD for digital service All 4

- Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

Millar joins ZenithOptimedia as CEO

- ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive.

HomeServe kicks off £10m media contest

- HomeServe, the home-insurance company, has called a review of its £10 million media account.

Guardian rolls out paid membership

- The Guardian has launched a membership scheme costing readers up to £60 per month but claims that it does not mark the introduction of a paywall.

Carat beats M4C to £140m Govt media buying business

- Dentsu Aegis Network's Carat has won the Government's £140 million media buying business from WPP's dedicated shop M4C, pending any official objections.

The loss of the Govt media buying business is sure to be queried by Sorrell

- Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

Guardian launches three-tier membership scheme

- The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream.

TV body Barb to track viewing via tablets

- Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

ITV chief calls for Sky and Virgin to pay for content

- ITV's chief executive Adam Crozier is calling on major pay-TV platforms BSkyB and Virgin Media to pay for content from UK public service broadcasters BBC, ITV, Channel 4 and Channel 5.

UM's Nathan Brown to become CEO of PHD USA

- PHD Worldwide has appointed Nathan Brown, UM's executive vice president and managing director, as chief executive of PHD USA.

Bruce Forsyth's last dance helps Strictly beat X Factor

- Bruce Forsyth's public exit from 'Strictly Come Dancing' helped the BBC beat ITV's 'The X Factor' in last night's ratings.

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