Author's Profile

Arif Durrani

Arif Durrani

Head of Media / Editor of Media Week

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his opinions here, features and analysis here, news here and Tweets @DurraniMix

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Latest Articles From This Author

Havas Media wins Ubisoft's £16m media business

- Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus.

London Evening Standard reports £1.4m trading profit

- The London Evening Standard, the capital's free evening news brand, has posted its third consecutive year of profit, to £1.4 million, greeted by its chief executive as "something to be celebrated".

The Independent halves annual losses to £4.6m

- The Independent has halved its trading loss in its last financial year, attributed to increased revenues generated by its digital operation and offshoot i, and cost-savings in production.

Dr Phil launches DailyMailTV as a global 'game-changer'

- The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.

Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'

- The speed at which the media landscape is evolving, and the continued focus on marketing costs and return on investment is behind the unprecedented number of global media reviews, according to Martin Sorrell, WPP's chief executive.

Why media cannot afford to stand still

- The Media Lions will showcase the wide remits of agencies today but the industry must not rest on its laurels. Four industry chiefs talk to Arif Durrani

Brian Cox: 'Data is never bad'

- Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive".

Twitter to embrace power of TV in UK ad campaign

- Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

UK agencies win 7 Media Lions

- Agencies in the UK picked up seven Media Lions awards in Cannes tonight, led by MediaCom winning one Silver Lion and two Bronze Lions.

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

- Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the deal was announced.

WPP's MediaCom leads the Media Lions shortlist

- More than 20 UK agencies have been shortlisted for this year's Media Lions Awards in Cannes, with WPP's MediaCom leading the pack with five UK entries and 13 global.

WPP, Daily Mail and SnapChat launch content agency Truffle Pig

- WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.

The last 5 years of Cannes Lions and the media

- The annual sojourn to the French Riviera means different things for different people. I've put together some personal highlights of the beast that is Cannes Lion.

Verizon buyout of AOL could be completed this week, media teams ready to scale

- Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale.

Young Media Lions tasked with taking on world's biggest killer

- This year's task for the Young Media Lions is to help the world in its battle against Malaria, the biggest killer of mankind.

News UK to open up The Sun's paywall to boost 'shareability' on social media

- Nearly two years after the website for the UK's most popular tabloid newspaper went behind a paywall, publisher News UK has announced plans to make parts of The Sun's website available for free again.

Richard Desmond prepares for a new chapter

- Now that Channel 5 has found a new home and his autobiography is released, for the first time in his life the colourful media mogul has time to reflect.

Richard Desmond on Omnicom, Channel 5 and Sorrell

- Richard Desmond, the former owner of Channel 5, has for the first time shared his thoughts on the ongoing £55 million stand-off between the broadcaster and Omnicom Media Group, claiming "I wouldn't have done that".

Express owner Richard Desmond: 'I would love to give more pay rises'

- Richard Desmond, owner of Express Newspapers, has, for the first time, attempted to explain why many staff have not had pay rises for much of the past decade, and tells any internal dissenters, "if you feel you can do better elsewhere then please go and do it".

Lidl calls £50m media review

- Lidl, the discount supermarket chain, has called a review of its media planning and buying business, which has more than doubled in size since being awarded to Omnicom's M2M two years ago.

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