Arif DurraniHead of Media
Latest Articles From This Author
- Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.
- WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.
- The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.
- During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell.
- SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business.
- Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.
- ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it.
- The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.
- News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time.
- Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia.
- Katharine Viner, deputy editor of the Guardian since 2008 and editor-in-chief of Guardian US since 2014, has been named as the first female editor-in-chief of Guardian News & Media in its 194-year history
- Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year.
- Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.
- As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.
- This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.
- Magnetic, the new marketing agency for magazine media, has added Condé Nast, Shortlist Media and Redwood to its membership.
- The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
- Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson.
- Karen Stacey has been appointed permanent chief executive of Digital Cinema Media, having taken on the role in an interim capacity following the departure of Simon Rees before Christmas.
- Lloyds Banking Group's £80 million media business is now being contested by just two remaining agencies.
- Account Manager (ALL MEDIA) Dot-Gap £35k, London (Central), London (Greater)
- Digital Marketing Planner Dot-Gap Competitive, London (Greater)
- Affiliate Account Manager Dot-Gap £25k , London (Central), London (Greater)
- Media Operations Executive Dot-Gap £25k , London (Central), London (Greater)
- Account Director: Liverpool Blue Skies Marketing Recruitment £40000 - £45000 per annum, Liverpool
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne