Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here http://arifdurrani.mediaweek.co.uk/ and Tweets @DurraniMix
Arif on media
- Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.
- WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global.
- Royal London, the mutual insurer, has called a review of its £10 million media business, which is currently held by VCCP Media.
- Maxus has appointed Damian Blackden, the former digital president at Omnicom Media Group, as its global chief strategy officer.
- The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.
- Yahoo continues to battle falling advertising figures as revenues from Mavens, its growing mobile, video, native and social businesses, are yet to offset drops in display ads.
- MediaCom on alert in the UK as the owner of Lucozade and Ribena rethinks €100m business.
- Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows.
- The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.
- Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director.
- Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.
- Jason Seiken, the Telegraph's first chief content officer who also took on the role of editor in chief, has left less than two years into his shakeup at the publisher.
- Hiscox, the business and home insurer, has started a review of its £8 million media planning and buying business, currently held by Vizeum.
- WPP's Group M has joined the Publisher Advertising Transaction System (PATS).
- Harvey Nichols, the department store, has appointed ZenithOptimedia to handle its media account.
- Alzheimer's Society, the research charity for people living with dementia, has appointed M2M to handle its media planning and buying for its brand and fundraising activities.
- Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M to retain its media business last week demanded a complete restructure.
- An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.
- Buzzfeed UK has hired OMD's Cat Agostinho as its first client services director.
- Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.
Agency: Wieden & Kennedy London
© Haymarket Media Group Ltd.