Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

AOP study confirms native ads have the power to connect

- Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Noel Penzer leaves AOL UK for Time Out Group

- Noel Penzer, the managing director of AOL UK, is leaving the digital company to take up the new role of managing director of Time Out Europe.

PHD retains Sainsbury's £60m media business

- Omnicom's PHD has retained Sainsbury's £60 million media planning and buying business after a competitive pitch against Group M agencies Maxus and MediaCom, and Publicis Groupe's ZenithOptimedia.

OMD launches Newsroom

- OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.

Carat UK and Carat Global join forces in London

- Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub.

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

- Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

The end of cold calling?

- The Direct Marketing Association has welcomed Government changes to the law today that promise to clampdown on cold callers and telesales.

Outdoor Media Centre appoints Alan Brydon as chief executive

- The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.

Cranmer to chair magazine marketing agency Magnetic

- Magnetic, the new marketing body for magazines de­veloped under the working name of Project Orange, will launch next month with Mark Cranmer as its chairman.

OMD tops Gunn Report For Media

- Omnicom's OMD has been named the most-awarded media agency in the world, ahead of Publicis Groupe's Starcom MediaVest Group and its sister shop PHD, in The Gunn Report For Media 2014.

The7stars captures Victoria Plumb's £10m media business

- The7stars has been awarded the £10 million media planning and buying account for the online bathroom retailer Victoria Plumb.

Strong Q4 helps outdoor post record 2014 revenue of £1bn

- Outdoor reported its strongest-ever performance in the final three months of 2014, helping the sector achieve a record £1 billion in revenue for the full year.

Magnetic begins mission to prove mags still matter

- Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry.

Telegraph launches Spark branded content and data division

- Telegraph Media Group (TMG) is boosting its branded content offering with a new creative commercial department called Spark, underpinned by data and analytics.

Virgin Media unveils £3bn Project Lightning rollout of superfast broadband

- Virgin Media has unveiled plans for a £3 billion investment in the UK's broadband digital infrastructure, called Project Lightning, and is set to take its services to 17 million premises by 2020.

Agencies must play their part in good relationships

- Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies.

Premier League £5bn TV rights deal smashes all expectations

- The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons.

Adconnection promotes Nick Baum to managing director

- Adconnection, the performance-driven media agency, has promoted client services director Nick Baum to managing director.

M2M wins Homes for Britain account

- Omnicom Media Group's, M2M, has won the media account for Homes for Britain's spring election campaign.

EA reviews £80m pan-Euro media

- Electronic Arts, the game publisher, has launched a review of its £80 million pan-European media planning and buying business.

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