Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

Vice partners with Mind for 'empowering' mental health guide

- Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

WPP launches Xaxis Audio with Global

- WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global.

Royal London calls £10m media review

- Royal London, the mutual insurer, has called a review of its £10 million media business, which is currently held by VCCP Media.

Maxus recruits Blackden to lead global strategy

- Maxus has appointed Damian Blackden, the former digital president at Omnicom Media Group, as its global chief strategy officer.

Reports of TV's death have been exaggerated... again

- The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.

Yahoo bets on Mavens as display ad revenue continues to fall

- Yahoo continues to battle falling advertising figures as revenues from Mavens, its growing mobile, video, native and social businesses, are yet to offset drops in display ads.

Suntory reviews €100m media business

- MediaCom on alert in the UK as the owner of Lucozade and Ribena rethinks €100m business.

Ad budgets rise for tenth quarter

- Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows.

Media's role is bigger than ever in the 2015 election

- The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large.

Exterion promotes Tony Ramirez to local sales director role

- Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director.

Bigballs hires big Chris Maples as chief revenue officer

- Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.

Jason Seiken ends 'tortuous' stint at the Telegraph

- Jason Seiken, the Telegraph's first chief content officer who also took on the role of editor in chief, has left less than two years into his shakeup at the publisher.

Hiscox starts £8m media review

- Hiscox, the business and home insurer, has started a review of its £8 million media planning and buying business, currently held by Vizeum.

Group M joins PATS buying system for publishers

- WPP's Group M has joined the Publisher Advertising Transaction System (PATS).

Harvey Nicks moves to ZenithOptimedia

- Harvey Nichols, the department store, has appointed ZenithOptimedia to handle its media account.

M2M scoops Alzheimer's Society media account after pitch

- Alzheimer's Society, the research charity for people living with dementia, has appointed M2M to handle its media planning and buying for its brand and fundraising activities.

Lloyds review is a lesson in media management

- Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M to retain its media business last week demanded a complete restructure.

How brands can harness influence of Gen-narrators

- An Economist study has identified a sub-group of millennials who could be effective brand advocates, Arif Durrani writes.

BuzzFeed hires Agostinho as first client services director

- Buzzfeed UK has hired OMD's Cat Agostinho as its first client services director.

Twitter hunts for UK marketer as it targets £180m ad revenues

- Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

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