Arif DurraniHead of Media
Latest Articles From This Author
- Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.
- Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.
- What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?
- At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.
- Intersnack, the German food manufacturer that bought the UK's KP Snacks last year, has called a pan-European review of its €50 million media business. The account is currently handled by WPP's Primus in the UK.
- ESTV's upcoming London Live has joined television's marketing body Thinkbox ahead of its launch on 31 March.
- The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
- I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.
- The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
- Broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.
- In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
- OMD was the most-awarded media network in 2013 for the eighth year, according to The Gunn Report For Media.
- ITV has forecast its spot ad revenue will rise 5-6 per cent year on year in the four months to April as it prepares to launch ITV Encore and ITVBe.
- James Wildman, who recently stepped down as the managing director of Yahoo! UK and Ireland, is set to take the lead commercial role at Trinity Mirror.
- ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5.
- Mark Craze, chief executive of Havas Media Group in the UK, is leaving the French marketing group after nine years to explore other "exciting new projects".
- The evolution of the media market is again top of mind this week, as the boardroom dynamo Anna Watkins returns to the spotlight in her new role at Guardian Labs. Lightning quick, personable and full of passion, Initiative's loss definitely feels like the news brand's gain.
- The new division of The Guardian is aiming for long-term, high-value commercial partnerships, its managing director, Anna Watkins, tells Arif Durrani.
- If you could work for any media company in the UK, which one would you choose? It's a loaded question, revealing perceptions of an organisation's heritage, culture and future growth prospects.
- Does adding the copy sales metrics together help or hinder advertisers using the ABC's figures, Arif Durrani asks.
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