Author's Profile

Arif Durrani

Arif Durrani

Group News Editor

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his blog here http://arifdurrani.mediaweek.co.uk/ and his Twitter feed @Durranimix

Arif on media

 

Latest Articles From This Author

Cannes 2013: Prism scandal will alter attitudes towards data, warns Sorrell

- The Prism data scandal, in which the UK and US governments have been found to be "legally compelling collection" of information from internet giants Google and Facebook, is fraught with issues, and will change perceptions on privacy, warns WPP's leader Sir Martin Sorrell.

CANNES 2013: PHD staff now come to work to play

- After six months in beta, staff at Omnicom agency PHD will come into work everyday to play games, following the formalising of an initiative called Source, spearheaded by the worldwide strategy and planning director, Mark Holden.

CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson

- Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.

CANNES 2013: John Lewis' Inglis on winning his first Lions

- It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.

CANNES 2013: Emery talks McLaren and the importance of adapting

- Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.

CANNES 2013: PHD is a massive multi-player game

- Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.

CANNES 2013: Jane McGonigal on the super powers of gamers

- Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.

CANNES 2013: AOL targets extreme emotion of Gen Y

- Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.

CANNES 2013: Macmillan challenges Young Lions with print task

- Macmillan Cancer Support has set this year's Young Lions Print competition, as the charity pushes its message through the English-speaking world.

TV body BARB to track VoD viewing for first time

- The Broadcasters' Audience Research Board (BARB), the official source of television viewing figures in the UK, has appointed Kantar Spring to collect census data for TV viewing through all services, including 4oD, BBC iPlayer, Demand 5, ITV Player and Sky Go.

Arif Durrani: Media has come a long way, and not without growing pains

- Fifteen years ago, there were no Media Lions at Cannes. Its growing presence at the 59-year-old festival is testament to the central role media now plays in marketing communications.

Delport brings agility to streamlined Havas Media

- Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.

Mindshare promotes McRae and Baron following Glanvill's exit

- Mindshare has announced a restructure its European operations, splitting the region into two distinct groups, led by Helen McRae and Christof Baron in new roles as joint chief executive across EMEA.

Clear Channel readies #canvas Twitter push at Cannes

- Clear Channel is preparing to launch a social media campaign at the Cannes Lions International Festival of Creativity, to create debate about realising creative potential.

Altman joins MEC Global Solutions

- MEC has appointed the former Initiative chief executive Alex Altman as the managing director of its Global Solutions operation.

The media scene may be changing, but it's a case of plus ça change for some

- By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.

Havas Media acquires data specialists MFG Labs

- Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.

Phil Georgiadis to chair Campaign Media Awards judging 2013

- Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards.

Trinity Mirror confirms Douglas and Howell to lead Sunday Brands

- Trinity Mirror has confirmed the appointment of Sue Douglas as publishing director and Rupert Howell as chairman of its new Sunday Brands division.

JAA wins media duties for Organic Milk Suppliers Coop

- John Ayling and Associates has been awarded the media planning and buying business for the Organic Milk Suppliers Cooperative, previously handled by PHD.


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  • Chronicles of Cannes – Day Two: The Redux

    Screen Shot 2013-06-19 at 09.55.43Day two dawned….and with it another migration back to the Palais.

    Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.

    Read more on Chronicles of Cannes – Day Two: The Redux…