Author's Profile

Arif Durrani

Arif Durrani

Group News Editor

Arif has been with Brand Republic Group since September 2008 and is responsible for managing the daily news output across Brand Republic, Campaign, Marketing and Media Week. His team produces seven digital bulletins a day and feeds the news pages of the weekly magazines.

Relevant experience:
Before joining Haymarket, Arif was news editor at Centaur’s media, marketing, advertising and design web portal. Prior to that he was guide editor and feature writer on a media and marketing title at Emap.

NCTJ-qualified, Arif entered journalism with stints at local newspapers after graduating in 1997. He also spent five years in corporate comms and customer publishing, and was launch editor of FIPP’s revamped Magazine World with John Brown.

Favourite ad: Guinness ‘Surfer', AMV BBDO (Uninspired, but at least I didn’t say Sony Balls)

Favourite track: Paul Weller, Wild Wood (Similarly uninspired)

One thing not a lot of people know about me: My mum taught Andrew Rawnsley English (always had a talent apparently) 

If I wasn’t slaving away at Haymarket I’d be...? Sitting on a beach making a dent in that growing pile of ‘must-read’ books.

Arif on media

 

Latest Articles From This Author

Twitter's Dorsey named Cannes Lions Media Person of 2012

- Jack Dorsey, the creator, co-founder and executive chairman of Twitter, is set to be recognised as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new way for people to communicate".

IPA's Creative Pioneers Challenge attracts 948 young minds

- The Institute of Practitioners in Advertising (IPA) has announced that its nationwide search to offer young people employment opportunities in the creative and digital media has resulted in 948 applications.

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

- The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA Council, responsible for adjudicating on complaints about ads.

Havas revenue rises 7.2% in Q1 but UK growth stalls

- Havas, home to Euro RSCG and MPG Media Contacts, has reported "good growth" of 7.2% in revenues for the first quarter of 2012, with European operations boosted by its media and advertising businesses in France.

'Agencies are critical', says Facebook's marketing chief

- Media and creative agencies have a "critical" role to play in Facebook's future plans, according to global marketing leader Carolyn Everson.

Reggae Reggae Sauce brought to life in Aardman TV ad

- Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show 'Dragons' Den', is set to launch its first ad campaign next month, featuring claymation from Wallace & Gromit creator, Aardman Animations.

News Int appoints WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change for Team News

- News International has appointed WPP's Grey, M/SIX, OgilvyOne and Ogilvy Change to handle the consolidated £28 million media, advertising, direct and strategic responsibilities behind its news operations for multimedia brands The Times, The Sunday Times and The Sun.

Thinkbox prepares a summer run for TV dog Harvey

- Thinkbox has unveiled plans to launch the next instalment of its TV advertising campaign this summer, featuring Harvey the dog, star of the commercial television body's previous campaign.

Cannes Lions unveils Press, Outdoor, Media and Direct juries

- The Cannes Lions International Festival of Creativity has unveiled the members of the 2012 Press, Outdoor, Media and Direct Lions juries, led by representatives from JWT, Ogilvy & Mather, OMD Worldwide and Y&R Interactive.

Commercial TV and radio remain strong in Q1

- The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.

Channel 4 axes Mad Bad Ad Show from Friday nights

- Channel 4 has axed its advertising-based quiz, 'The Mad Bad Ad Show', from its initial Friday night slot after disappointing viewing figures, less than one month after its launch.

Sunday Times ranks AMV BBDO the best agency to work for

- Abbott Mead Vickers BBDO is set to be unveiled as the best media or advertising company to work for in this weekend's Sunday Times, and has been ranked the 17th best place to work for of all UK businesses.

Unilever launches 'Breaking News' campaign for Lynx Attract

- Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking news" of a worldwide epidemic of men and women being uncontrollably, sexually attracted to one another.

Advertising watchdog to investigate Snickers Twitter campaign

- The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity.


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