Author's Profile

Arif Durrani

Arif Durrani

Head of Media

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his features and analyses here, news here and blog here and Tweets @DurraniMix

Arif on media


Latest Articles From This Author

Accenture ties up with Guardian for 6 Nations

- Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.

Walker's Dixons victory leaves Group M seething

- For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

Havas partners with Facebook's Atlas for multi-device ad targeting

- Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.

Chris Blackhurst steps down as editorial leader at Standard and Independent

- Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme.

Viacom fires PHD as tensions mount over Omnicom dispute with C5

- Viacom International Media Networks, home to MTV UK and Comedy Central, has parted company with its media agency, PHD, amid an ongoing dispute with parent Omnicom Media Group.

Adspend growth slows down in Q4

- Marketing budgets increased for the ninth consecutive quarter in the final three months of 2014, according to the latest IPA Bellwether Report.

Stringer helps capture News UK's 'unquiet' talent

- The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani.

World's media consumed by terror at start of 2015

- There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.

Is 2015 going to be a good media year?

- Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.

Omnicom clients miss out on bumper Celebrity Big Brother

- Omnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5's reality TV show Celebrity Big Brother, which launched to strong audiences of more than 3 million viewers.

Dennis Publishing's James Tye named deputy chairman of the PPA

- James Tye, chief executive of Dennis Publishing, has been appointed deputy chairman of the UK's magazine body, the Professional Publishers Association (PPA).

Newsworks appoints Denise Turner as director of insight

- Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

Mail Advertising restructures under Rosemary Gorman

- Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

MediaCom wins global media planning business for Mars

- MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

Karen Stacey to replace Simon Rees at DCM

- Simon Rees is stepping down as chief executive of Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

Commercial opportunity as TV meets human need for bonding

- Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.

Carat hires Sally Silver as head of govt media team

- Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

RAB launches app for agencies to produce demo radio ads

- The Radio Advertising Bureau (RAB) has launched an iPhone app called Aerials EarApp, designed to enable advertising creatives to produce "demo" radio ads on their smartphone.

Alan Rusbridger to step down as editor-in-chief of Guardian

- Alan Rusbridger will step down as editor-in-chief of Guardian News & Media in the summer of 2015, ending 20 years as one of the UK's most influential and outspoken editorial leaders.

Tablets set to overtake laptops as the second screen for TV viewing

- Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.

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