Author's Profile

Arif Durrani

Arif Durrani

Head of Media / Editor of Media Week

Arif Durrani is head of media for Campaign and the editor of MediaWeek. Read his opinions here, features and analysis here, news here and Tweets @DurraniMix

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Latest Articles From This Author

Trinity Mirror considers appeal of £1.2m phone-hacking charges

- Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Goodstuff captures Hiscox media account

- Hiscox, the insurance company, has appointed Goodstuff Communications to work on its £8 million media planning and buying account.

Dentsu makes land-grab in content marketing war

- As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

Blinkx losses sound alarm bells for those in online advertising

- News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015, should raise alarm bells for those in the online advertising business.

Viacom launches commercial innovation group

- Viacom International Media Networks (VIMN), home to MTV, Nickelodeon, Comedy Central and Channel 5, has formed a commercial innovation group to help advertisers create customised, content-led digital and social campaigns.

Betfair to call £15m European media review

- Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena.

Dentsu Aegis buys John Brown Media with view to boosting programmatic, native capabilities

- Dentsu Aegis Network has bought celebrated content agency John Brown Media for an undisclosed sum.

Hickey takes MD role at Maxus UK

- Maxus UK, the WPP agency, has appointed Anna Hickey as the managing director.

Agencies line up for media

- is on the hunt for an agency to oversee its £6 million media planning and buying account.

Bus ads don't need naked women to get noticed

- Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares.

Standard on track for profit boost

- ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone.

Primesight promotes Chris Forrester to managing director

- Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director.

Media leaders react to Verizon buying AOL

- Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained?

Tim Armstrong: 'Huffington Post will always be a cornerstone of AOL'

- Tim Armstrong, chief executive of AOL, has strongly denied reports there are plans to spin-off the Huffington Post following the group's sale to telecoms giant, Verizon.

London Live chief executive: 'We can't keep propping it up'

- The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review".

Facebook named world's fastest-growing media owner

- The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia.

Eurostar to call media review

- Eurostar is preparing to call a review of its media planning and buying business, currently handled by Arena.

MediaCom bags its grocer after a great Saturday job

- When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear.

Viacom pulls plug on C5 sales: more than 90 jobs to go

- Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant following today's decision to partner with Sky Media for its advertising sales.

Meaningful brands enjoy major competitive edge

- In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick.

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