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Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Lacoste snaps up MPG Media Contacts

- Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.

Grand Union's Anna Watkins takes up MD role at Initiative

- Initiative has boosted its senior team with the hiring of Anna Watkins, the group managing director at the digital shop Grand Union, as its managing director.

Absolute Radio updates Faces For Radio campaign

- Absolute Radio has launched the latest phase of its long-running 'Faces For Radio' campaign and will target in-car and roadside audiences by using a live "now playing" feed on digital outdoor screens.

Betfair appoints Arena Media to £2m account

- Betfair, the online betting company, has appointed Havas Media-owned Arena Media as to its £2m media planning and buying account, without a pitch.

NMA unveils sports films

- The Newspaper Marketing Agency (NMA) has created a set of stop-frame animation films as part of a campaign to emphasise the passion readers have for sports coverage in newspapers.

Jo Bacon joins MTV in marketing role

- Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.

Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD

- Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing Steve Hall.

RAB recruits Clare Bowen as head of creative

- The Radio Advertising Bureau is backing its £350,000 drive to champion higher standards in radio creative with the appointment of Clare Bowen to the new role of head of creative development.

Channel 5 and MPG embroiled in trading dispute

- Channel 5 is locked in a trading dispute with the Havas Media agency MPG Media Contacts.

Damon Lafford joins Channel 4 as head of agency sales

- Channel 4 has appointed Damon Lafford, currently head of trading at BSkyB's Sky Media, as one of its two heads of agency sales, in the first major appointment of the new Channel 4 sales structure.

Netflix launches UK ad campaign

- Netflix, the movie-streaming service which officially launched in the UK and Ireland yesterday, has kicked off a major multimedia advertising campaign today (10 January) in its first salvo against rivals LoveFilm and Sky.

TfL excludes payday loan companies from big money sponsorships

- Wonga.com and other payday loan companies are to be banned from signing major corporate sponsorships with Transport for London (TfL), following the highly criticised deal with Wonga for New Year's Eve 2010.

Media agencies cautiously predict a flat Q1 for TV

- The consensus among media agencies suggests the TV ad market will be flat year on year in the first quarter, a result many would welcome given the comparatively strong start to 2011.

IPA calls for safeguards on media plurality

- Media owners with share of a market in excess of 50% should automatically be "subject to undertakings which would prevent them from abusing their position", the Institute of Practitioners in Advertising (IPA) has told Ofcom.

Aegis global trading chief Simon Pardon departs

- Simon Pardon, global chief trading officer at Aegis Media and the former managing director of ITV sales house Granada Enterprises, has left Aegis to "pursue other interests".

British TV sales in 2011: Winners and losers

- The television advertising market is expected to have grown by around 2% in 2011, with the biggest year-on-year rise achieved by Channel 5, while Channel 4 is expected to have performed the worst on a like-for-like basis.

Karmarama's Buonaguidi completes marathon charity ping pong session

- Dave Buonaguidi, founder and chief creative officer of ad agency Karmarama, played table tennis for 24 hours last week to raise money for Age UK.

Digital chief Errol Baran to leave Channel 4

- Errol Baran, the head of future and digital media at Channel 4,is leaving the company to pursue other interests, amid a restructure of the Channel 4 sales team.

VCCP and Comparethemarket.com top creative radio rankings

- VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.

TalkSport writes a limerick for digital radio

- TalkSport, the UTV Media-owned national speech station, is to launch its own ad campaign to promote digital radio on Monday, with a special limerick targeted at its listeners.


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