Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Elspeth Lynn leaves M&C Saatchi

- Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.

Daily Mirror publishes its own tits on Page 3

- The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

JCDecaux creates schism by leaving the OMC

- JCDecaux's decision to withdraw from the Outdoor Media Centre has caused a schism in the industry.

Tesco/BBH: the ultimate examination of advertising

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Tesco moves £110m account to BBH

- Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.

JCDecaux pulls out of OMC

- JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners.

Adland must be first stop on political campaign trail

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RB withdraws adspend from Channel 5 portfolio

- Channel 5 has started 2015 without the advertising budget of RB, the FMCG giant that owns brands such as Vanish, Durex and Cillit Bang.

Jacob to head EMEA as part of regional changes at SMG

- Starcom MediaVest Group has created a new geographical structure and appointed Iain Jacob, the president of its dynamic markets division, as the president of EMEA.

LMFM duo set up digital studio in Silicon Spa

- Fraser Hobbs and Joe Burke, the former head of development and senior designer at Lean Mean Fighting Machine, have left M&C Saatchi three months after the two agencies merged, to launch their own digital studio.

Ocean Outdoor finds new owners in Searchlight Capital

- Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

Comparethemarket.com plans soap-style Christmas Day exit

- Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

Sharon White confirmed as Ofcom chief

- Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.

BT in talks to buy EE for £12.5bn

- BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

Broadband Delivery UK launches superfast campaign

- Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.

TfL fails to find New Year's Eve travel sponsor to replace Diageo

- Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

The X Factor final to generate £6m in ad revenue

- ITV could generate £6 million in ad revenue from The X Factor final this weekend, as Ben Haenow, Andrea Faustini and Fleur East battle it out for the 2014 crown.

'Misleading' Virgin Media ads banned after BT complaint

- BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.

IPA appoints Tom Knox as president

- The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest.

Dentsu Aegis Network expands social offer

- Dentsu Aegis Network is expanding its social media management agency ICUC to the EMEA region through the acquisition of the UK-based Tempero.


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