Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Haymarket reports £11m pre-tax profits

- Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months.

Chips come in for St Luke's with Mecca and Grosvenor wins

- The Rank Group has appointed St Luke's to handle its £4 million Mecca Bingo ad account and the £2 million account for Grosvenor Casinos following two separate pitches.

Vue appoints Joint to revamp brand

- Vue, the cinema chain, has appointed Joint to revamp its brand strategy and customer experience.

M&C Saatchi UK revenues rise 9%

- M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent.

M&C Saatchi hires Whelan for shopper unit

- M&C Saatchi Group is to launch a shopper agency and has hired Michelle Whelan, a managing partner at Arc, as the unit's managing director.

Daily Star ad for date with Page 3 girl is banned

- The Daily Star has had an ad that offered a date with a "Page 3" model banned for being socially irresponsible.

M&C Saatchi hires head of talent

- M&C Saatchi has appointed Claire Croft, the coach and leadership trainer and planning partner at Proximity London, to the new role of head of talent.

In-out EU referendum could be 'the end of Europe as we dream it', says Maurice Lévy

- The Conservative Party's commitment to hold a referendum on Europe is "very dangerous", according to Maurice Lévy, the Publicis Groupe chairman and chief executive.

Oreo eclipses The Sun in celestial stunt

- Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country.

Mired in frivolity, ASA can serve a higher purpose

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Is programmatic trading a creative exercise?

- Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

Vice News picks up first BPG Award

- Vice Media's Vice News has won the Innovation in Broadcasting Award at the Broadcasting Press Guild Awards, while Channel 4 picked up two factual television gongs.

A lesson on diversity in advertising... from the 70s

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Facebook 'cigarette lighter' ad for mobile case is banned by ASA

- The Advertising Standards Authority has banned a Facebook ad for a mobile phone case with an inbuilt cigarette lighter for being irresponsible.

WPP pre-tax profits soar 12% to £1.5bn

- WPP has reported pre-tax profits of £1.45 billion in 2014, up 12.0 per cent year on year.

Diageo seeks shop for The Singleton

- Diageo is on the hunt for an ad agency to handle The Singleton Scotch whisky brand.

There's still plenty of life in old revenue streams yet

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OgilvyOne boosts leadership team with four promotions

- OgilvyOne has expanded its leadership team by appointing four new managing partners, including Aaron Goldring, the worldwide creative director on the British Airways digital business.

ITV pre-tax profit climbs 40% to £605m in 2014

- ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.

M&C Saatchi creates Tory poster

- M&C Saatchi has created its first piece of work for the Conservative Party, as part of this year's General Election campaign.


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