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Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

EA develops Gone with the Wind-inspired social media sitcom for The Sims 4

- Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.

Havas UK revenue climbs 22% in Q2

- Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

- Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

Andy Jonesco leaves Kinetic

- Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.

Syfy hires Lowe and Partners for brand campaign

- Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

STV pre-tax profit climbs 36% to £8.4m

- STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.

Celebrity Cruises opts for Goodstuff

- Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

Group M promotes Colin Barlow to global COO

- Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.

Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

- Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.

Plan hires Saatchi & Saatchi for content brief

- Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

Comparethemarket.com first UK brand to run Facebook Premium Video ads

- Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

- WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.

Omnicom dispute to drive down Channel 5 prices in H2

- Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

Harrods hands creative account to TBWA\London

- Harrods, the luxury department store, has appointed TBWA\London as its creative agency.

David Abraham attacks Malone and Murdoch in MacTaggart lecture

- David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture.

Agency unrest at payment terms

- Almost two-thirds of agency executives say they are unhappy with clients' requests for extended payment terms - but only 5 per cent have refused to accept them, according to a new study.

Dare captures Huawei UK advertising business after pitch

- Huawei, the Chinese technology giant, has hired Dare as its UK creative agency after a competitive pitch.

Celebrity Big Brother returns with 2.9m viewers

- 'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

Beiersdorf postpones review after MAA criticisms of procedure

- Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

Hillarys awards £18m media account to MediaCom

- Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.


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