Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards

- Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.

Paul Hammersley leaves EDC

- Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America.

Havas board approves Bolloré takeover

- The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.

Brands use social media to congratulate F1 champion Lewis Hamilton

- Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

Matt Damon and Thandie Newton feature in Ebola film

- Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

Gala Interactive appoints The7stars to £6m media account

- Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

Joint picks up Hall & Woodhouse ales task

- The independent brewer Hall & Woodhouse has appointed Joint as the creative agency of record for its Badger ales brands after a competitive pitch.

ITV impresses investors to top TV sales survey

- An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

M&C Saatchi hopes for third time lucky with $8m New York deal

- M&C Saatchi has bought a third of the New York-based Shepardson Stern & Kaminsky for $8 million (£5.11 million), as part of its third attempt to crack the key advertising market.

John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours

- Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.

MediaCom promotes duo to managing directors for EMEA

- MediaCom has promoted Kate Rowlinson, the new-business and marketing director for EMEA, and Costin Mihaila, the chief executive for Central and Eastern Europe, to joint managing directors for EMEA.

Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad

- Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.

Mulberry 'wins Christmas' with gifting ad

- Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.

Lévy: Sapient deal will deliver 'unmatched reach and scale'

- Publicis Groupe's $3.7 billion (£2.3 billion) acquisition of Sapient will enable it to offer "profoundly transformational services through a model with unmatched reach, scale and opportunity", according to Maurice Lévy.

The Sun email banned for offering Page 3 girl as a prize

- The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible.

Publicis Groupe will continue to make acquisitions following Sapient deal

- Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.

Magic creates TV campaign ahead of national launch

- Magic, the Bauer Media radio network, has launched a new TV ad, ahead of going national on DAB in January.

Romeo Beckham stars in Burberry's first global Christmas campaign

- Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.

Sorrell should leave talk of love to the French, Lévy says

- Maurice Lévy, the chairman and chief executive of Publicis Groupe, has rejected suggestions that its $3.7 billion purchase of Sapient was the behaviour of a "jilted lover".

Toyota pranks passersby in Aygo online campaign

- Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.


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