Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

David Abraham attacks Malone and Murdoch in MacTaggart lecture

- David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture in Edinburgh this evening.

Agency unrest at payment terms

- Almost two-thirds of agency executives say they are unhappy with clients' requests for extended payment terms - but only 5 per cent have refused to accept them, according to a new study.

Dare captures Huawei UK advertising business after pitch

- Huawei, the Chinese technology giant, has hired Dare as its UK creative agency after a competitive pitch.

Celebrity Big Brother returns with 2.9m viewers

- 'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

Beiersdorf postpones review after MAA criticisms of procedure

- Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

Hillarys awards £18m media account to MediaCom

- Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.

Jewish Chronicle apologises for running Gaza ad

- The Jewish Chronicle (JC) has been forced to apologise for carrying an ad for the Disasters Emergency Committee Gaza appeal, following complaints from readers.

McCann poaches TBWA's Tom Wong

- McCann London has poached Tom Wong, the development director at TBWA\London, for the newly-created role of managing partner in charge of developing new business.

Rubicon kicks off UK advertising contest

- Rubicon, the AG Barr exotic-juice brand, is reviewing its UK advertising account.

A&E/DDB to focus on content and social for Virgin Atlantic

- Adam & Eve/DDB has been briefed to develop a content- and social media-led strategy for Virgin Atlantic after winning the airline's advertising pitch this month.

Pepsi launches crowd-sourced film with Kelly Rowland

- Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.

Paddy Power 'mass debater' ad cleared by ad watchdog

- Paddy Power's "mass debater" ad that was published ahead of the TV debates between Nigel Farage and Nick Clegg has escaped censure, despite claims its allusions to masturbation were offensive.

Kwik Fit confirms ad review

- Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

Sean Thompson leaves Dare

- Sean Thompson, the chief creative officer at Dare, is leaving the agency to pursue a career in film-making.

Adam & Eve/DDB puts brakes on Kwik Fit relationship

- Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

Nestlé reviews £60m UK media for first time in 10 years

- Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

Wildlife charity creates film inspired by 'the cats of the internet'

- Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

Jimmy Doherty gets taste for South African wine in C4 partnership

- Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty.

Iris hires Leila Bartlam as head of TV, film and content

- Iris has hired Leila Bartlam, the head of film at Havas Worldwide, in the new role of head of TV, film and content.

Channel 4 hires Carat's Adrian English in trading role

- Channel 4 has hired Adrian English, the head of media investment at Carat, in the newly-created role of group investment lead.


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