Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

TV viewing declined 4.5% in 2014

- Total TV viewing declined by 4.5 per cent in 2014, as heavy viewers watched less telly, and viewing on computers and mobile devices failed to compensate for the decline on the main set.

M&C Saatchi acquires stake in São Paulo shop Santa Clara

- M&C Saatchi has bought a 25 per cent stake in the Brazilian agency Santa Clara for more than £10 million.

Adam & Eve/DDB swoops for Ogilvy creative Ivan Pols

- Adam & Eve/DDB has hired Ivan Pols as a creative director. Pols joins from Ogilvy & Mather, where he was a global creative director.

The perfect time for women to strike a better deal

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HomeAway goes after Airbnb with global ad campaign

- HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.

Brands make the most of Oscar fever

- Dunkin' Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.

Burberry to feature tweet-activated camera during catwalk show

- Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.

Prostate Cancer UK hunts for direct agency

- Prostate Cancer UK is seeking an integrated direct response agency to support its mission to change the face of men's health.

Tiffany continues story of gay couple in TV ad

- Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.

Paddy Power's Pistorius ad most-complained about in 2014

- Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints.

Absolute Radio's Lloyd and LBC's Barkes make BPG Awards shortlist

- Absolute Radio's Geoff Lloyd and Duncan Barkes show on LBC both represent commercial radio on the shortlists for the Broadcasting Press Guild's radio awards.

It's still a fine line between editorial and commercial

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M&A activity hits seven-year high

- The number of mergers and acquisitions in the marketing services sector reached a seven-year high in 2014, according to a new report.

Vue kicks off search for creative agency

- Vue, the cinema chain, has called a creative review as it looks to differentiate itself from its rival Odeon.

Heineken kicks off #ChampionTheMatch social activity as Champions League hots up

- Heineken has followed up last year's #ShareTheSofa campaign with a new online platform encouraging people share their match day rituals using the #ChampionTheMatch hashtag.

Havas Media Group partners with content marketing platform

- Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities.

VivaKi RTB buyers to move into media agencies

- Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.

Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'

- Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".

Helly Hansen kicks off global creative review

- Helly Hansen, the Norweigan outdoors and activewear brand, is speaking with agencies ahead of a pitch for its global creative account.

EE is a brilliant case study of advertising's value

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