Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Big Communications acquires Quorum

- Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its founders, Billy Mawhinney and Simon Collins.

Arcadia starts £4m media agency contest

- Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.

Old El Paso readies Jubilee-themed campaign

- Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Government readies £120m media buying review in marketing shake-up

- The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.

ITV poaches Channel 4's creative chief Phil Lind

- Phil Lind, acting creative director at Channel 4, has been appointed to the position of creative director at ITV Creative following the departure of Chaka Sobhani.

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

- Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.

Premier Inn picks MG OMD for media

- Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

Luxottica holds pitch for global media account

- Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.

'Bigger. Fatter. Gypsier.' ad complaint could get second chance

- The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.

OMD retains £10m Shop Direct search business

- Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.

Smooth Radio to launch 'Feed Your Soul' campaign

- Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the "emotional lift" music can provide, on Monday (14 May).

Starcom's Lock in LiquidThread role

- Starcom MediaVest Group has promoted Amice Lock, a managing partner at Starcom, to the new position of managing director of its branded content division LiquidThread.

DfT calls review for Think! campaign

- The Department for Transport is holding a review to find a communications planning agency for its Think! road safety campaign.

Time to Change mental health campaign calls account review

- Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental Illness, has kicked off a review of its creative and media planning agency requirements.

Vodafone hunts agency for global sponsorship pitch

- Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property.

Wagon Wheels launches Bing map treasure hunt

- Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.

Heineken appoints Starcom MediaVest to £230m global media account

- Heineken has appointed Starcom MediaVest Group to its estimated £230m consolidating global media business, after a head-to-head pitch against part-incumbent Mindshare.

Martin Sorrell's salary swells 56% in 2011 to £12.9m

- Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.

Unilever campaign celebrates feet, the 'unsung heroes'

- Unilever has rolled out an ad for its new foot deodorant, Rexona Efficient (known as Sure in the UK), in a bid to tell the story of feet, the body's "unsung heroes".

Royal Caribbean appoints OMD for search and social

- RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.