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Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.


Latest Articles From This Author

Doctor Who online game gets kids coding

- The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

Google UK ad revenues climb 17% to $1.6bn

- Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.

Gogglebox to feature in new John Lewis ad

- John Lewis has signed a deal with Channel 4 to incor­porate the reality TV show Gogglebox into this year's Christmas campaign.

OMD lands Liberty Global pan-Euro media

- Liberty Global, the owner of Virgin Media, has awarded its £150 million European media planning and buying account to OMD after a pitch.

Bakers awards digital task to Ogilvy Group

- Bakers, the pet-food brand owned by Nestlé, has appointed Ogilvy Group to a digital and content brief after a pitch.

Creative partner Will Awdry leaves Ogilvy & Mather

- Will Awdry, the creative partner at Ogilvy & Mather, is stepping down from his role at the WPP agency after eight years.

ITV warned over condom ad scheduling

- ITV has been warned about scheduling condom ads, after it showed a Durex commercial during 'You've Been Framed'.

Publicis Groupe buys into Israeli adtech company

- Publicis Groupe has paid £40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership.

Mark Craze hired to conduct review of Outdoor Media Centre

- The outdoor industry has appointed Mark Craze, the former chief executive of Havas Media Group UK, to conduct a strategic review of its trade body the Outdoor Media Centre, as its chief executive, Mike Baker, steps down.

Ashton Kutcher milks a goat in global Lenovo campaign

- Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.

Subway gets Spanish fever in latest spot

- Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.

Saatchis plots HQ return to London

- Saatchi & Saatchi is planning to return its worldwide headquarters from New York to London following the promotion of Robert Senior to global chief executive.

Amazon tries to ignite Fire with TV ad

- Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.

Display 2.0 is going to be about video, says Marissa Mayer

- Marissa Mayer, the chief executive of Yahoo, has coined the term "display 2.0" for online video advertising, while speaking to delegates at Advertising Week in New York.

AOL's Tim Armstrong dismisses Yahoo merger speculation

- Tim Armstrong, the chairman and chief executive office of AOL, has dismissed speculation about a potential merger with Yahoo.

American agencies are the most resistant to change says Dentsu Aegis' Nigel Morris

- NEW YORK - American agencies are scared to innovate their businesses in case it goes wrong, Nigel Morris, the EMEA and Americas chief executive of Dentsu Aegis Network, told delegates at Advertising Week here.

Cheap online ads are like having 'unprotected sex'

- NEW YORK - Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America, speaking at Advertising Week.

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

- NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.

New technology is another way to be creative

- NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.

ESPN 'very surprised' by BT's bid for Premier League rights

- NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

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