Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

- NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.

New technology is another way to be creative

- NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.

ESPN 'very surprised' by BT's bid for Premier League rights

- NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

Sales execs size up data at Advertising Week panel

- NEW YORK - Data is "one of ESPN's greatest priorities" over the next 18 months, according to Eric Johnson, the ESPN executive vice president, global multimedia sales, speaking at Advertising Week this morning.

Bauer Media takes Magic national as part of digital push

- Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

TfL launches selfie campaign to encourage people to get home safely

- Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

JW Marriott kicks off ad pitch

- Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.

Saatchis appointed global creative agency of Rekorderlig

- Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.

TfL kicks off pitch for £500m London bus shelter contract

- Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders that could shake up the UK outdoor advertising industry.

Channel 4 hires Rowland for creative strategy

- Channel 4 has hired Havas Media's head of ideas, Charlotte Rowland, as a creative strategist.

Westfield launches film-led autumn/winter campaign

- Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

Mr Kipling creates 'world's first' poster made of cake

- Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign.

PHD hires MG OMD's Florence as planning head

- PHD has appointed Michael Florence, the creative director at Manning Gottlieb OMD, as its head of planning, replacing David Wilding.

Havas Worldwide and M&C vie for EDF brief

- EDF, the French energy giant, is holding a closed pitch for a major UK advertising campaign.

Ogilvy & Mather lands global ad account for Dove Men+Care

- Dove Men+Care has moved its global advertising account to Ogilvy & Mather, ending its relationship with Bartle Bogle Hegarty.

Havas confirms King's Cross move

- Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.

EA develops Gone with the Wind-inspired social media sitcom for The Sims 4

- Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.

Havas UK revenue climbs 22% in Q2

- Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

- Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

Andy Jonesco leaves Kinetic

- Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.


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