Author's Profile

Maisie McCabe profile

Maisie McCabe

Senior Reporter

Maisie has been with Brand Republic Group since August 2008 and covers TV, radio, outdoor, cinema and regional media.
Maisie on Twitter: @MaisieMcCabe 

Relevant experience: Work experience placements at The Guardian, The Independent on Sunday, Third Sector, Dazed and Confused, Olive and The Stool Pigeon in addition to freelancing for Time Out, NewStatesman.com and Dazed Digital. Maisie completed her postgraduate journalism diploma at City University in summer 2008.

Favourite ad: The Flat Eric ad for Levi’s Sta-Prest

Favourite track: It’s between Sister Nancy ‘Bam Bam’ and New Order ‘True Faith’.

One thing not a lot of people know about me: I’m a pretty open book…

If I wasn’t slaving away at Haymarket I’d be...? Researching seventeenth century political thought.

 

Latest Articles From This Author

Ocean Outdoor finds new owners in Searchlight Capital

- Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

Comparethemarket.com plans soap-style Christmas Day exit

- Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

Sharon White confirmed as Ofcom chief

- Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.

BT in talks to buy EE for £12.5bn

- BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

Broadband Delivery UK launches superfast campaign

- Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.

TfL fails to find New Year's Eve travel sponsor to replace Diageo

- Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

The X Factor final to generate £6m in ad revenue

- ITV could generate £6 million in ad revenue from The X Factor final this weekend, as Ben Haenow, Andrea Faustini and Fleur East battle it out for the 2014 crown.

'Misleading' Virgin Media ads banned after BT complaint

- BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.

IPA appoints Tom Knox as president

- The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest.

Dentsu Aegis Network expands social offer

- Dentsu Aegis Network is expanding its social media management agency ICUC to the EMEA region through the acquisition of the UK-based Tempero.

Gravity Road scoops Design Museum brief

- The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016.

Denise Welch weight loss ads banned

- The Advertising Standards Authority has banned social media activity starring the actress and TV presenter Denise Welch for suggesting she lost weight more quickly than is recommended.

Leo Burnett Change wins DMA Awards Grand Prix

- Leo Burnett Change picked up the Grand Prix at the DMA Awards last night for its "second chance" campaign for Business in the Community.

Nik Upton leaves Joint

- Nik Upton, the Joint co-founder, has left the independent agency, whose clients include TSB.

OMG hires Azon Howie to lead EMEA trading

- Omnicom Media Group has hired Azon Howie, the head of commercial at the Denstu Aegis Network trading arm Amplifi, as its trading director EMEA, replacing Marc Bignell.

Williams promoted at ITV as Hazlitt departs

- ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Sainsbury's Christmas ad escapes investigation despite 727 complaints

- The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

Katie Lee lands MD role at Gravity Road

- Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director.

Cake names Adrian Pettett as chief executive

- Cake, the digital, PR and content agency owned by Havas, has promoted Adrian Pettett, the co-founder and chief operating officer, to chief executive.

Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards

- Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.


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