Author's Profile

Sara Kimberley

Sara Kimberley

Senior Reporter

Sara has been with Brand Republic Group since February 2009 and reports on all things digital in media and marketing, including the mobile sector.
Sara on Twitter: @SaraKimberley

Relevant experience: Worked on Centaur's Precision Marketing for four years where she became news editor. Has a PMA post graduate in Journalism

Favourite ad: Compare the Market ‘Simples!'

Favourite track: Snow Patrol ‘Chasing Cars'

One thing not a lot of people know about you: I speak Farsi

If I wasn't slaving away at Haymarket I'd be...? Working on a get rich quick scheme somewhere on a tropical island or I'd be a racing car driver.

 

Latest Articles From This Author

Howard joins Fold7 as planning chief

- David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head of planning.

WPP appoints Deborah Kerr to head Team News

- WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service the News International business.

Cadbury Wispa launches £3.5m ad campaign

- Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.

Ogilvy & Mather chief Hugh Baillie steps down

- Hugh Baillie, Ogilvy & Mather's chief executive, is stepping down from the helm at the agency.

Safestore launches first ever TV ad

- Safestore, self-storage company, has unveiled its first TV ad campaign.

One LIfe launches Guinness World Record campaign for DJ Relay

- Charity One Life is launching a campaign to support its Guinness World Record attempt for the longest DJ Relay.

B&Q calls direct marketing review

- B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.

PAA lands Investec private banking account

- Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division.

Department of Health reviews anti-smoking ad brief

- The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.

Flybe takes a swipe at rivals in humorous ad

- Flybe has launched a humorous campaign to set it apart from rival low-cost airlines.

Carlsberg launches star-studded football-focused ad

- Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship.

HIV clinic and Stephen Fry crowdsource video campaign

- HIV and sexual health clinic, 56 Dean Street, and actor Stephen Fry are crowdsourcing an ad campaign to raise awareness of the life-threatening disease.

Quiet Storm wins Claims Direct task

- Claims Direct, the personal injury compensation business, has appointed Quiet Storm to handle its £5 million advertising account.

HMRC hires WCRS for interim ad task

- HM Revenue & Customs has hired WCRS to handle its advertising business in the interim period ahead of the appointment of a Government Procurement Service ad roster in the autumn.

McDonald to head planning at Isobar

- Isobar UK has appointed Patricia McDonald, the head of digital strategy at CHI & Partners, as its executive planning director.

The Guardian reviews direct marketing account

- Guardian News & Media is reviewing the direct marketing account for The Guardian.

Diet Chef appoints CMW to £3.6m integrated account

- Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.

Electrolux appoints DDB Europe to £25m pan-European ad account

- Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account.

CityJet hands £4m ad account to Beta

- CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account.

Blue Hive appoints Karin Onsager-Birch as ECD

- Blue Hive, WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director.


Additional Information

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.