Author's Profile

Sara Kimberley

Sara Kimberley

Online Editor

Sara has been with Brand Republic Group since February 2009 and is the Digital Editor for Campaign magazine.
Sara on Twitter: @SaraKimberley

Relevant experience: Worked on Centaur's Precision Marketing for four years where she became news editor. She has since worked at Media Week, Marketing, Brand Republic and now Campaign.

Favourite ad: John Lewis 'the long wait' in fact any in the series by Adam & Eve. 

Favourite track: Kings of Leon 'Be Somebody' The Killers 'Mr Brightside' or anything by Wacko

One thing not a lot of people know about you: I speak Farsi...badly!

If I wasn't slaving away at Haymarket I'd be...? Working on a get rich quick scheme somewhere on a tropical island or I'd be a racing car driver.


Latest Articles From This Author

Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up

- A comical ad by Samsung sending up Apple's recent iPhone 6 and Watch launch has made it on to this week's Viral Chart.

Proximity captures The Economist's integrated business

- The Economist has appointed Proximity London to handle its integrated account.

Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared

- Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.

UK advertising market rises outperforming predictions

- Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market.

Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'

- Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".

Twitter launches first 'Buy' button

- Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.

Most advertisers unhappy with programmatic trading

- Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency, according to The World Federation of Advertisers (WFA).

Campaign pays tribute to Joan Rivers through her ads

- With the sad news of comedian Joan Rivers' death last night, aged 81, Campaign pays tribute to the comedy legend by looking at some of her ads through the years.

Campaign Viral Chart: Simpson's Ice Bucket Challenge reigns

- The Simpson's comical "ice bucket challenge" ad has secured a place on this week's Campaign Viral Chart.

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

- Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

Campaign Viral Chart: Samsung's Ice Bucket Challenge and TD Bank emotive spot conquer

- TD Bank's emotive ad and Samsung Galaxy's comical Ice Bucket Challenge ad sit in first and second place in this week's Campaign Viral Chart.

Twitter launches learning hub for agencies

- Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

Macmillan defends hijacking ice bucket challenge

- Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

Campaign Viral Chart: Football ads dominate

- Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart.

M&C Saatchi captures Metal Gear Solid task

- Konami, the game developer behind Metal Gear Solid, has appointed M&C Saatchi to handle the £30 million global launch of the fifth edition in the franchise.

Wunderman wins global GSK pitch

- GlaxoSmithKline is set to appoint Wunderman as a lead agency on its global digital advertising account after a pitch that began last year.

French chocolatiers rebel and sweeten up public with social media campaign

- France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.

Top 10 Premier League ads

- With the Premier League about to kick off, we look at some of the league's most popular ads since its inception in 1992.

Campaign Viral Chart: Busta Rhymes features in Toyota rap ad

- Toyota "swagger wagon", a music rap video ad featuring Busta Rhymes, has made it on to this week's Campaign Viral Chart.

Osmond leaves Nabs for Oystercatchers

- Zoe Osmond, the chief executive of Nabs, is leaving to join Oystercatchers as a partner.

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