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Anne Cassidy

Work and Features Editor
 

Latest Articles From This Author

Adidas calls football World Cup pitch

- Adidas has called a pitch for its global advertising campaign for the 2014 Fifa World Cup.

Getty picks R/GA as agency of record

- Getty Images has appointed R/GA London as its global brand and digital agency of record.

JWT creative moves to 18 Feet & Rising

- 18 Feet & Rising has hired the JWT Sydney creative group head, Stephen de Wolf, as a creative director.

Mercedes seeks social media shop

- Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.

BBH and Ogilvy vie for Barclays ad brief

- Barclays is in talks with its roster agencies regarding a brief for a global brand-repositioning project.

Huawei appoints BBH to its global advertising

- Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty as its global advertising agency for its devices business unit, following a pitch.

Danny Brooke-Taylor quits Dare

- Danny Brooke-Taylor, Dare's joint executive creative director, has resigned from the agency.

Agencies vie for Merchant Gourmet

- Merchant Gourmet, the speciality food company, is on the hunt for an ad agency.

Virgin Group hires Saatchi & Saatchi for water launch

- Sir Richard Branson's Virgin Group has appointed Saatchi & Saatchi to launch its new water brand.

Mission Foods calls pitch for UK account

- Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account.

Kaspersky opens talks with ad agencies

- Kaspersky, the anti-virus software manufacturer, is conducting a review of its international ad account.

Agencies line up for Radisson ad brief

- Radisson Hotels is on the hunt for an agency to handle its UK advertising business.

Karmarama picks up Kerrygold brief

- Kerrygold has appointed Karmarama as its UK advertising agency, ahead of a major sales push.

Weetabix picks 101 for Ready Brek campaign

- Weetabix has appointed 101 to create an advertising campaign for its Ready Brek brand.

Bacardi calls global Grey Goose vodka pitch

- Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising to push its premium positioning.

Electrolux reviews £25m ad business

- Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad account.

Flybe calls £5m creative review

- Flybe, the budget airline, has approached ad agencies regarding its £5 million advertising account, as it looks to bolster its share of a competitive market.

Work Club scoops Greenpeace brief

- Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign to oppose intensive over-fishing by European fleets.

Eurostar to appoint AMV BBDO to pan-European advertising

- Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.

Russian Standard calls global ad review

- Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.