Author's Profile

Daniel Farey-Jones

Daniel Farey-Jones

Deputy Group News Editor

Dan has been with Brand Media since October 2004, most recently as news editor of Brand Republic. Since December 2009 he has assumed a group role managing much of the daily breaking news output across Brand Republic, Campaign, Marketing and Media Week. He has particular expertise in direct and data marketing and is the weekly editor of the DM Bulletin.
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

 

Latest Articles From This Author

EasyJet complaint leads ad watchdog to ban train ad

- The Advertising Standards Authority has banned a poster ad for East Coast trains that claimed travelling from Edinburgh to London was "cheaper by train than by plane", after EasyJet complained.

Foster's introduces personalised 'good call' messages

- Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".

Argentina and UK in showdown over WPP's Olympic ad

- The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad, filmed by Y&R's Buenos Aires office in the Falklands, that is putting a strain on diplomatic relations between the UK and Argentina.

Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation

- Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos Aires office showing an Argentine Olympian doing step-ups on a British war memorial in the Falklands.

WPP lands global Bank of America ad and branding account

- WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.

Mars named Cannes Advertiser of the Year

- Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

- WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for "horizontality" and his mixed feelings about Google, Facebook and Twitter.

Cow & Gate picks BETC London to develop UK ads

- Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK without a pitch.

Sorrell bids to diversify WPP with tech launch

- Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media owners".

JWT Shanghai and BETC Euro RSCG lead D&AD field

- JWT Shanghai and BETC Euro RSCG each won three Yellow Pencils at the D&AD Awards, with Wieden+Kennedy London contributing to the UK's 21 Yellows.

Publicis Groupe chalks up 8.6% UK revenue growth

- Publicis Groupe has reported 8.6% growth in UK revenues for the first quarter as digital's share of its overall €1.45bn (£1.19bn) revenues overtook advertising's share.

BETC London wins global project for Samsung Smart TV

- Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital campaign for its new range of Smart TVs.

Hunter and bear return for TippEx

- TippEx has produced a sequel to its hit 2010 interactive YouTube ad, 'Hunter vs Bear'.

'100% Original' Ugg ad banned

- The advertising watchdog has banned a Facebook ad from uggbootsstore-uk.com that claimed to offer "100% Original" Uggs but failed to provide evidence that it was offering genuine products.

Rape awareness campaign to stay on air despite 95 complaints

- The advertising watchdog has decided not to investigate an uncomfortable TV ad designed to highlight that rape can take place within relationships, despite receiving 95 complaints.

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

- Nearly a year after Sainsbury's first promised it could feed families for £50 per week, the Advertising Standards Authority has ruled the claim was overcooked and should not have been made.

April Fools' Day: Which brands got involved?

- BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.

TMW founder joins Indicia as non-exec director

- Chris Warren, one of the founders and former chief executive of TMW, is to join direct agency Indicia as its first non-executive director.

G2 Joshua boosts shopper marketing offering

- G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.

Israeli tourism ad misled readers over state boundaries

- The Advertising Standards Authority (ASA) has banned a press ad promoting tourism in Israel, for implying occupied territories such as the Golan Heights were part of the state of Israel.


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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.