Author's Profile

John Reynolds

John Reynolds

Senior Reporter

John has been with Brand Media since February 2008 and is a media and marketing reporter with a focus on newspapers and food sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.
John on Twitter: @johnreynolds10

Relevant experience: Started at Wigan Evening Post in 2004 before moving to Marketing Week. Qualified with NCTJ preliminary in 2005.

Favourite ad: Jimmy Bullard's Wash and Go spoof ad springs to mind

Favourite track?  Rhythm is Rhythm's ‘It is What Is'

One thing not a lot of people know about you? I once spent a lot of time with Jerry Dammers (from The Specials) in Greece without realising who he was

If I wasn't slaving away at Haymarket I'd be...? Enjoying myself at Haymarket

 

Latest Articles From This Author

ASA bans 'balls out' rock ad

- An outdoor ad for 1980s parody rock band Steel Panther, which contained the text "Balls Out", has been banned by the advertising watchdog for being "overtly sexual".

H&M features Beckham in debut Super Bowl TV ad

- H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase the retailer's new David Beckham Bodywear collection.

The Sunday Times magazine celebrates 50 years with exhibition

- The Sunday Times magazine is celebrating its 50th anniversary next month with a commemorative issue of the magazine and a free exhibition showcasing some of the magazine's covers and artwork, at London's Saatchi gallery.

Tourism Ireland calls up Snow Patrol for ad campaign

- Tourism Ireland has launched a global advertising campaign with the tagline 'Jump into Ireland', to highlight the warmth of its citizens and the country's "immersive nature".

Virgin Money undertakes Branson stunt as part of ad campaign

- Virgin Money is supporting the rebrand of its recently-acquired Northern Rock banks with a multi-media campaign, including a TV ad and a Richard-Branson stunt which celebrates 40-years of the Virgin brand, as it looks to kick-start consumer interest in the brand.

Beer ad banned for linking alcohol with swimming

- Wells & Young's has been banned from airing a cinema ad for the Estrella Damm lager brand after it was judged to be irresponsible as it could encourage combining drinking alcohol and swimming.

Guardian mulls US cinema campaign

- Guardian News & Media (GNM) is considering running a US cinema ad as part of the brand campaign carried out by newly-appointed creative agency Bartle Bogle Hegarty (BBH), underscoring its ambitions in the US.

Mini web show to run on Facebook

- Facebook is hosting a Mini-sponsored web series called 'All The Wrong Places', created in conjunction with youth brand Vice, which is partly owned by WPP.

Heinz unveils Squeeze & Stir TV spot

- Heinz has launched a TV ad for its Squeeze & Stir instant soup range, which highlights the brand's "real soup goodness".

Lowe SSP3 and AMV scoop top gongs at IPA Awards

- Lowe's Colombia-based advertising agency SSP3 won the Grand Prix at the IPA Effectiveness Awards 2011 for its humanitarian campaign aimed at reducing terrorism, while Abbott Mead Vickers BBDO was crowned agency of the year.

Gallacher to front Beko tie-up with Football League

- Kirsty Gallacher is backing a new campaign for appliance maker Beko, which includes a tie-in with the Football League to promote healthy lifestyles for children.


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