Author's Profile

Sarah Shearman

Sarah Shearman

Reporter What you do at Haymarket: Reporter covering digital, mobile and media for Marketing, Brand Republic and Media Week
Sarah on Twitter: @shearmans

Relevant experience: Editorial assistant at Money Management at Financial Times.
 
Favourite ad: Guiness, ‘Surfer’, AMV

Favourite track: Velvet Underground ‘Who loves the sun’
 
One thing not a lot of people know about you: I  play chess online.

If I wasn’t slaving away at Haymarket I’d be… living in the Himalayas practising Yoga.

Email Sarah

 

Latest Articles From This Author

Tribal DDB wins Guinness visitor attraction brief

- Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its Guinness Storehouse brewery visitor attraction in Dublin.

AKQA opens Paris office

- AKQA, the independent digital agency, has opened its first office in France with Nike as its founding client.

Publicis Groupe bids for German digital agency

- Publicis Groupe is attempting to acquire the whole of Pixelpark, a German full-service digital communications agency, in which it already has a 57% stake.

Man City teases fans with 'Spot-the-Balotelli' campaign

- Manchester City Football Club has launched a digital campaign challenging fans to spot avatars of players such as Mario Balotelli and Sergio Aguero, in a picture of the crowd at last Sunday's match against Tottenham Hotspur.

Mars appoints agencies to Galaxy digital account

- Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to AMV, MediaCom and Freud Communications, following a competitive pitch.

ASA raps Lions Gate over 'Abduction' YouTube ad

- Film studio Lions Gate has been rapped by the Advertising Standards Authority over an ad for its film 'Abduction', after a complaint it was viewed by a two-year old on YouTube.

BT's student ads replace Adam and Jane

- BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who take the baton from long-standing characters Adam and Jane, view first here.

Paddy Power rapped by ASA over Luis Suarez ad

- Paddy Power, the betting company, has been rapped by the Advertising Standards Authority (ASA) for using Liverpool footballer Luis Suarez in an ad, when he was too young to be featured.

Brand Advocate wins Hendrick's Gin global digital and CRM account

- William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.

Groupon suffers two more ASA rulings

- Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads and is being investigated by the Office of Fair Trading.

T-Mobile tops most popular YouTube ads in UK

- Ads from T-Mobile, Google Chrome and Asos were the most popular with UK viewers on YouTube this year, according to data from Google.

Daisley quits Google for Twitter sales role

- Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.

M&S rapped over 'irresponsible' lingerie bus ad

- Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.

BMW launches Olympics iPad magazine

- BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.

EDF kicks off direct marketing review

- EDF Energy is conducting a review of its direct marketing business.

Hundreds of Mumsnet and Facebook users slam Littlewoods Christmas campaign

- Hundreds of Facebook and Mumsnet users have hit out at the Littlewoods Christmas ad, with over 300 visitors to the parenting website calling for the ad to be banned.

LBi opens first Australian office

- LBi, the independent digital marketing agency, has opened its first office in Australia to meet growing client demand in the region.

Jam and Samsung turns tweets into art for Galaxy note campaign

- Samsung is promoting its new Galaxy Note handset through a Twitter campaign, which turns tweets into art.

Ad watchdog raps daily deals sites LivingSocial and kgb

- Daily deals sites are coming under fire from the advertising watchdog again, with Living Social and kgb both having sales promotion ads banned this week.

LBi acquires US social media agency Mr Youth for up to $50m

- LBi International has acquired New York-based social media agency Mr Youth for up to $50m (£31.4m), in response to what it called "revolutionary change in consumer buying behaviour".


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