Author's Profile

Loulla-Mae Eleftheriou-Smith profile

Loulla-Mae Eleftheriou-Smith

Reporter

Loulla-Mae has been a reporter with Brand Media since September 2010 and covers travel, FMCG and soft drinks.

Loulla-Mae on twitter: @LoullaMae_ES

Relevant experience: Work experience placements at thelondonpaper, ES Magazine, GQ, Forward Publishing and Dummy magazine, in addition to working at Popbitch for a year. Loulla-Mae completed her postgraduate journalism masters at City University in summer 2009.

Favourite ad: The Sun’s iPhone ad parody

Favourite track: ‘Train in Vain’ by the The Clash

One thing not a lot of people know about me: I’m half Greek Cypriot but I barely speak a word. It’s all, er, Greek to me.

(Cough)

If I wasn't slaving away at Haymarket I'd be... lounging around on Broadway Market with all the other wannabes. (I do this on weekends, so I shouldn’t complain).

 

Latest Articles From This Author

Big Jubilee Lunch project in TV push

- McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

Celebrities back same-sex marriage campaign

- Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.

Irn Bru says hello to 'Fanny' in latest ad

- Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".

Paddy Power ad banned for being offensive to transgender community

- Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd of racing fans has been banned by the advertising watchdog after a flurry of complaints.

Prince's Trust recruits entrepreneurs to inspire jobless youth

- The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.

Billington Cartmell picked for 'integrated' Apprentice ad task

- Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).

DDB takes emotional approach for new VW Polo campaign

- DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

Pepsi releases 'Live For Now' ad starring Nicki Minaj

- TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which features Nicki Minaj.

Ad watchdog upholds complaint against BSkyB

- A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA) for misleading consumers about the price of its packages.

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

- Coca-Cola has today (1 May) launched an outdoor campaign celebrating its sponsorship activity of the Olympic Torch Relay, featuring young torch bearers and pop stars Dizzee Rascal, Eliza Doolittle and indie band The Wanted.

BBC prepares Olympic Torch ad campaign with Elbow soundtrack

- Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using Elbow's 'First Steps' in the creative, to showcase the national broadcaster's coverage of the event.

Dove wins at inaugural Body Confidence awards

- Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.

Brand USA features Johnny Cash's daughter in first global ads

- Brand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne.

BA press campaign vaunts BMI deal

- British Airways is running a press campaign that explains its recent takeover of BMI, calling it a "positive step" for UK aviation and reassuring customers that the transition period will be "as smooth as possible".

Keith Chegwin joins The Collective campaign

- Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective, the gourmet probiotic yogurt brand.

TMW boosts digital offer with Buat-Ménard hire

- TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.

Schweppes summer campaign celebrates British heritage

- Schweppes, the Coca-Cola owned soft-drinks brand, is launching a summer campaign today (16 April), to promote its British heritage.

Weetabix launches campaign for new golden syrup variant

- Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16 April), under the cereal's "Fuel for big days" strapline.

ASA raps Scotland's panda 'gift' claim

- The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.

BETC London lands Livingstone's mayoral campaign account

- BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies.


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