Author's Profile

Louise Ridley

Louise Ridley

Senior Reporter

Louise writes for Campaign and Media Week and also runs social media across both brands. She joined in March 2013, hopping desks from Haymarket sister title Event magazine. On Media Week she specialises in the magazine sector.

Email: Louise.Ridley@haymarket.com

Twitter: @LouiseRidley

LinkedIn: Louise Ridley

Career history

Louise joined Haymarket Business Media in 2011, honing her reporting skills at Event magazine where she covered festivals, consumer exhibitions, corporate entertainment and brand event activity around the London Olympics.

She was previously Digital Editor for BBC Focus magazine, editing the first ever iPad app from BBC magazines as well as writing features on science and technology. She won New Consumer Specialist Journalist of the Year 2012 at the PPA New Talent Awards and was short listed for New Business Features Journalist of the Year 2013.

Louise has an MA Journalism from Goldsmiths college and has written freelance for the Evening Standard, Time Out, The Scotsman and Visit London.

Favourite ad: All the Coke "holidays are coming" adverts. It’s not Christmas until you see one.

Favourite track: Wonderful World by Sam Cooke.

One thing not a lot of people know about me: My great great uncle was in the team that discovered Tutankhamun's tomb. He died decades later, presumably not from a curse...

If I wasn’t slaving away at Haymarket I’d be... Hanging around the West End trying to get free tickets to musicals.

 

Latest Articles From This Author

Omnicom promotes Peter Sherman to lead innovation and collaboration

- Peter Sherman, an executive vice president at Omnicom, has been appointed as the holding group's executive vice president for innovation and cross-agency collaboration.

Grandma 'gets pregnant' in Fruittella ad

- A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

Heineken postpones CNBC live broadcast after MH17 plane crash

- Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

- Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

McCain calls pitch for £20m creative brief

- McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.

Molson Coors reviews global media

- Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.

Dave Buonaguidi to launch creative studio and school

- Dave Buonaguidi, the co-founder of Karmarama who left the agency last week, is preparing to launch ACME-Studio, a company offering non-traditional creative services, in January 2015.

Mercedes 'chicken' crowned best car ad of the year by Auto Express

- Mercedes-Benz's ad featuring a dancing chicken was last night named as the best car ad campaign of the year by Auto Express, while a banned Jaguar ad came in second place.

McCain calls £20m advertising review

- McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

Watch UKTV's silly idents for comedy channel Gold

- Gold, the UKTV comedy channel, will reveal a brand refresh tomorrow, including new idents featuring a giant rubber duck, a balloon dog and some toy seals.

Heineken offers location-based nightlife tips on Twitter

- Heineken has launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.

Lego Movie, Specsavers and BHF compete for IPA Effectiveness Awards

- Ad campaigns for brands including The Lego Movie, Specsavers, KitKat, Virgin Trains, BT, McDonald's and O2 are among the 70 entries for the biennial IPA Effectiveness Awards.

Marlboro-owner looks for social media agency

- Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

ZenithOptimedia restructures putting 4 roles at risk

- ZenithOptimedia is in the process of merging its media buying staff into two cross-platform teams, covering audio-visual and display media, putting four roles at risk of redundancy.

ZenithOptimedia retains O2 and snatches Spanish market

- Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK.

British brands 'need more than ballsy ads', says Mary Portas

- A surge in British national pride is needed to help British brands expand abroad successfully, the retail expert Mary Portas argued at Thinkbox's Think Big conference on Thursday.

Asos kicks off Euro media contest

- Asos, the online fashion retailer, has launched a review of its European media account after the resignation of the incumbent, Carat.

Zoopla owner hands TV brief to Goodstuff

- Zoopla Property Group, the digital property company, has moved its TV media planning and buying account to Goodstuff Communications from the incumbent, Vizeum, without a pitch.

Linsey to oversee AMV's production department

- Abbott Mead Vickers BBDO has promoted Francine Linsey, its long-standing head of television, to the new role of executive head of production, as the agency integrates its four production units.

VSO seeks shop for brand activity

- VSO, the development charity that helps people volunteer to relieve poverty abroad, is speaking to integrated and media agencies ahead of its first brand campaign since 2011.


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