Louise RidleySenior Reporter
Louise writes for Campaign and Media Week and also runs social media across both brands. She joined in March 2013, hopping desks from Haymarket sister title Event magazine. On Media Week she specialises in the magazine sector.
LinkedIn: Louise Ridley
Louise joined Haymarket Business Media in 2011, honing her reporting skills at Event magazine where she covered festivals, consumer exhibitions, corporate entertainment and brand event activity around the London Olympics.
She was previously Digital Editor for BBC Focus magazine, editing the first ever iPad app from BBC magazines as well as writing features on science and technology. She won New Consumer Specialist Journalist of the Year 2012 at the PPA New Talent Awards and was short listed for New Business Features Journalist of the Year 2013.
Louise has an MA Journalism from Goldsmiths college and has written freelance for the Evening Standard, Time Out, The Scotsman and Visit London.
Favourite ad: All the Coke "holidays are coming" adverts. It’s not Christmas until you see one.
Favourite track: Wonderful World by Sam Cooke.
One thing not a lot of people know about me: My great great uncle was in the team that discovered Tutankhamun's tomb. He died decades later, presumably not from a curse...
If I wasn’t slaving away at Haymarket I’d be... Hanging around the West End trying to get free tickets to musicals.
Latest Articles From This Author
- Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.
- Lisa Thomas, the chief executive of M&C Saatchi Group, speaks to Campaign for International Women's Day on 8 March.
- Mel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of interviews ahead of International Women's Day tomorrow.
- Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.
- Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
- Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.
- Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
- Abbott Mead Vickers BBDO has promoted its creative partners Steve Jones and Martin Loraine to deputy executive creative directors.
- Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
- Caitlin Ryan, group executive creative director of the Karma Communications Group, tells us who she admires and why gender stereotypes are difficult for men in the industry, ahead of International Women's Day on 8 March.
- Ahead of International Women's Day on 8 March, we publish the first in our series of interviews with leading women from the advertising and media industries.
- MediaCom UK has appointed Danny Donovan, its managing partner and managing director of MediaCom Retail, and Luke Bozeat, another managing partner and joint head of client services, as joint managing directors of MediaCom London.
- Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
- Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
- VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president.
- Digital agencies were the subject of nearly half of the mergers and acquisitions by major holding companies last year, while the overall number of deals fell by 9 per cent, according to a global review from Clarity, the media-focused corporate finance advisor.
- The Government is holding a pitch for communications planning services on the Royal Air Force and Royal Navy recruitment campaigns.
- Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.
- Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.
- The Arctic Monkeys have today kicked off a tactical cinema and TV ad campaign celebrating the band's Brit Awards wins for Best British Band and Album of The Year at last night's ceremony.
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- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity