Louise writes for Campaign and Media Week and also runs social media across both brands. She joined in March 2013, hopping desks from Haymarket sister title Event magazine. On Media Week she specialises in the magazine sector.
Louise joined Haymarket Business Media in 2011, honing her reporting skills at Event magazine where she covered festivals, consumer exhibitions, corporate entertainment and brand event activity around the London Olympics.
She was previously Digital Editor for BBC Focus magazine, editing the first ever iPad app from BBC magazines as well as writing features on science and technology. She won New Consumer Specialist Journalist of the Year 2012 at the PPA New Talent Awards and was short listed for New Business Features Journalist of the Year 2013.
Louise has an MA Journalism from Goldsmiths college and has written freelance for the Evening Standard, Time Out, The Scotsman and Visit London.
Favourite ad: All the Coke "holidays are coming" adverts. It’s not Christmas until you see one.
Favourite track: Wonderful World by Sam Cooke.
One thing not a lot of people know about me: My great great uncle was in the team that discovered Tutankhamun's tomb. He died decades later, presumably not from a curse...
If I wasn’t slaving away at Haymarket I’d be... Hanging around the West End trying to get free tickets to musicals.
- Caitlin Ryan, group executive creative director of the Karma Communications Group, tells us who she admires and why gender stereotypes are difficult for men in the industry, ahead of International Women's Day on 8 March.
- MediaCom UK has appointed Danny Donovan, its managing partner and managing director of MediaCom Retail, and Luke Bozeat, another managing partner and joint head of client services, as joint managing directors of MediaCom London.
- VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president.
- Digital agencies were the subject of nearly half of the mergers and acquisitions by major holding companies last year, while the overall number of deals fell by 9 per cent, according to a global review from Clarity, the media-focused corporate finance advisor.