Author's Profile

Louise Ridley

Louise Ridley

Senior Reporter

Louise writes for Campaign and Media Week and also runs social media across both brands. She joined in March 2013, hopping desks from Haymarket sister title Event magazine. On Media Week she specialises in the magazine sector.


Twitter: @LouiseRidley

LinkedIn: Louise Ridley

Career history

Louise joined Haymarket Business Media in 2011, honing her reporting skills at Event magazine where she covered festivals, consumer exhibitions, corporate entertainment and brand event activity around the London Olympics.

She was previously Digital Editor for BBC Focus magazine, editing the first ever iPad app from BBC magazines as well as writing features on science and technology. She won New Consumer Specialist Journalist of the Year 2012 at the PPA New Talent Awards and was short listed for New Business Features Journalist of the Year 2013.

Louise has an MA Journalism from Goldsmiths college and has written freelance for the Evening Standard, Time Out, The Scotsman and Visit London.

Favourite ad: All the Coke "holidays are coming" adverts. It’s not Christmas until you see one.

Favourite track: Wonderful World by Sam Cooke.

One thing not a lot of people know about me: My great great uncle was in the team that discovered Tutankhamun's tomb. He died decades later, presumably not from a curse...

If I wasn’t slaving away at Haymarket I’d be... Hanging around the West End trying to get free tickets to musicals.


Latest Articles From This Author

Three's pony and cats with thumbs top the cute Easter ad chart

- Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed "cute" ads list, compiled by video analysts Visible Measures.

Ex-M&S marketing chief Steven Sharp is consulting for WPP

- Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

Tata seeks shop for branding brief

- Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

YouTube reveals user habits to appeal to 'older' marketers

- Google has released research on UK YouTube users for the first time.

Reckitt kicks off Euro digital pitch

- Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

Peperami partners Doc Martens in £3m campaign

- Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

M&C Saatchi expects Walker Media to quadruple in value

- M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.

Gatwick rolls out 'guess the X-ray' competition

- Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

Government seeks agency to show apprenticeships are not 'the second choice'

- The Department for Business, Innovation and Skills (BIS) has called a pitch for an advertising agency to work on a year-long contract to promote apprenticeships to young people.

'We will always love M&S' says Walker Media in goodbye statement

- Walker Media has responded to losing the £60 million Marks & Spencer media planning and buying account, which was moved to Mindshare this morning after 14 years with Walker.

M&S moves £60m media account to Mindshare

- Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.

Dawson unveils start-up agency

- Neil Dawson, the former executive creative director of BETC London who left the agency suddenly in January, has launched a shop called Dawson Pickering.

Tate & Lyle creates 'edible bank' for baking campaign

- Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.

French agency creates chocolate dildo Easter campaign

- French agency Mademoiselle Scarlett has launched a campaign for premium sex shop Dorcel Store, to promote its set of chocolate sex toys for Easter.

Ex-BETC London creatives Neil Dawson and Clive Pickering launch agency

- BETC London's former executive creative director Neil Dawson and its former head of copy Clive Pickering have launched a creative agency together.

Mediacom reveals full details of sponsorship tools

- Mediacom's sport division has revealed the details of a new set of connected sponsorship tools for clients to select and evaluate sponsorship deals.

Seventy per cent of people want to pay with their phone, says Weve CEO

- David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use their mobile phone to make contactless payments.

AWEurope: Video: Martin Sorrell says content is key to competing with Google

- Sir Martin Sorrell, the chief executive of WPP, has said that content and native advertising are areas where WPP can compete with "all-powerful Google".

RKCR/Y&R wins £30m Great Britain account

- The Cabinet Office has appointed Rainey Kelly Campbell Roalfe/Y&R as its lead strategic and creative partner for the 'Great Britain' campaign, which promotes the UK overseas.

Kellogg's seeks promotional agency for EMEA

- Kellogg's, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.

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