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James Swift profile

James Swift

deputy features editor deputy features editor, Campaign

Latest Articles From This Author

Brands that were tactical-ad ready

- Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads.

Barnardos and BBH: 16 years of ads

- Barnardos and Bartle Bogle Hegarty ended their 16 year relationship this week, after the children's charity decided to review its creative account ahead of its 150th anniversary in 2016. Campaign takes a look at some of the best work to come out of their partnership

Pedigree launches global 'feed the good' campaign with BBDO

- Pedigree, the Mars-owned pet food brand, is launching a global campaign that shows dogs bringing out the best in people.

BBH parts company with Barnardo's

- Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity.

Twitter hunts for UK agencies

- Social network launches marketing push with pitch for first creative and media shops.

VCCP captures creative account for e-cigarette brand Blu

- Blu, the electronic-cigarette brand, has appointed VCCP to handle its advertising account.

Wahanda seeks shop for advertising brief

- Wahanda, the website that helps consumers book spa and salon appointments, is searching for an agency.

Mindshare CEO Mark Creighton joins Dentsu Aegis

- Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland.

Tom Knox outlines 'force for good' agenda at IPA speech

- One of Tom Knox's first acts as IPA president will be to draw up a members' code of conduct, as the DLKW Lowe chairman seeks to assert advertising as a force for good.

JWT launches research and analytics group

- J Walter Thompson has launched a research and analytics division called The J Walter Thompson Intelligence Group.

House of Fraser launches new TV campaign

- House of Fraser parodies popular internet memes for a new TV campaign promoting the store's brand event.

Victorian Plumbing seeks creative agency for £6m campaign

- Victorian Plumbing, the online bathroom retailer and rival to Victoria Plumb, is looking for a creative agency for a £6 million campaign to launch later in the year.

Campaign readers vote in favour of Gio Compario return

- Campaign's readers have spoken. A narrow majority of people would like to revive Gio Compario, the brand's opera-singing mascot.

IPG reports $1.8m quarterly loss

- Interpublic Group, which owns McCann and R/GA, posted a $1.8 million (£1.19 million) net loss (excluding non-controlling interests) to shareholders in the first three months of 2015.

Tilda approaches agencies over advertising

- Tilda has approached creative agencies about its advertising as the rice brand looks at investing more in marketing.

BETC founder Babinet unshaken by rum and Coke moves

- Remi Babinet, the founder and chairman of BETC, is confident in his agency's London arm despite bad news from key clients Bacardi and Diet Coke over the past week.

Judges rail against 'sexed up' work at D&AD open sessions

- Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.

Dave Dye splits with Mother after one year as head of art

- Dave Dye, who has been the head of art at Mother for the past year, is leaving the agency at the end of the month.

Lee takes joint CCO role at FCB Inferno

- FCB Inferno has promoted Owen Lee, its co-executive creative director, to joint chief creative officer.

Odeon selects 101 for brand revitalisation

- Odeon, the cinema chain, has appointed 101 to work on its marketing strategy and creative advertising as it seeks to revitalise the brand.

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