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James Swift profile

James Swift

deputy features editor deputy features editor, Campaign

Latest Articles From This Author

David Brent impression lands grad VCCP gig

- A graduate has scored a one-month trial at VCCP after sending the agency a David Brent-inspired video application.

Currys PC World launches brand campaign ahead of Christmas

- Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

Haig Club launches David Beckham ad

- Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

Taylor Swift drowns in kittens in Diet Coke campaign

- Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

Superdrug creative pitch riles agencies

- Agencies have hit out at Superdrug after the retailer asked them to present work in their first meeting.

Rail consortium mulls campaign to improve image

- The UK's railway operators are speaking to creative agencies about a potential campaign to improve the public's perception of the industry.

BMW online ad banned for encouraging unsafe driving

- The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.

Hiscox launches TV brand campaign

- Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.

Addison Lee campaign highlights business-class status

- Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber.

Open University calls mandatory agency review

- The Open University is conducting a mandatory review of all its advertising and media agencies.

Superdrug kicks off creative pitch

- Superdrug is reviewing its UK advertising account.

CP&B closes in on Mini launch brief

- Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.

Albion appoints Lawrenson in creative reshuffle

- Albion London has restructured its creative department and hired the creative director on D-Day: As It Happens, which won a Bafta this year.

Smirnoff Ice airs Africa campaign

- Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

Warehouse names Sunshine as agency of record

- Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

O&M's long-serving 'Bobby' Norris passes away

- One of Ogilvy & Mather's longest-serving employees, Robert "Bobby" Norris, has died at the age of 77.

Argos releases alien swan song ad

- Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

Agencies line up for Starbucks UK CRM

- Starbucks is speaking with agencies about its UK CRM account.

Ferrero seeks shop for brand ad review

- Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.

House of Fraser awards ad business to 18 Feet & Rising

- House of Fraser has handed 18 Feet & Rising its adver­tising business.

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