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James Swift

deputy features editor deputy features editor, Campaign
 

Latest Articles From This Author

No Grand Prix in Branded Content and Entertainment but UK wins two golds

- No Grand Prix was awarded in the Branded Content and Entertainment category at Cannes today, but Adam & Eve/DDB and AKQA London walked away with gold Lions, with work for John Lewis and Nike, respectively.

Sorrell makes climate change pledge to Al Gore in Cannes

- Sir Martin Sorrell, the chief executive and chairman of WPP, has offered to stand arm-in-arm with rival network heads at Cannes next year if all will pledge solidarity with the climate change movement.

Will.i.am clashes with Martin Sorrell over online ads in Cannes

- Will.i.am clashed with Sir Martin Sorrell, the chief executive of WPP, and Google's top marketer Lorraine Twohill, over whether people skip online ads, at a breakfast debate at Cannes today.

Brands can do well by doing good, claims Unilever chief

- Sustainable living brands accounted for half of Unilever's growth last year and grew twice as fast as other products, according to Keith Weed, the multinational's chief marketing officer.

Q&A: Gerry Graf on Cannes, killing rats, and Liam Neeson

- Campaign spoke to Gerry Graf, the founder of US creative agency, Barton F Graf 9000, at the International Festival of Creativity in Cannes.

Crispin Porter & Bogusky: 'we want to expand the role of creative agencies'

- Crispin Porter & Bogusky is bringing brands in-house, according to three of the agency's most senior leaders.

Pharrell Williams: Intention is everything in the internet age

- Intention is everything in the internet age and if you do not believe in what you are doing, millennials will "call you out in seconds", according to Pharrell Williams, the singer and producer.

Lars Ulrich: Metallica turn down 19 out of every 20 approaches from brands

- Lars Ulrich, the drummer and co-founder of heavy metal band Metallica, says his band accepts one in 20 approaches by brands for commercial deals.

Stop chasing lightning and enjoy the sun, says Twitter data chief

- Brands that want to harness the power of Twitter need to stop focusing on unpredictable events like the Super Bowl and learn to tap into everyday occurrences, according to Chris Moody, Twitter's vice president of data strategy.

180LA enters creative director recruitment ad into Cannes Lions

- Agencies have long used the Cannes Lions International Festival of Creativity as an opportunity to poach talent, but 180LA has found a way to tap up recruits without resorting to furtive meetings in hotel rooms or dingy cafes.

Comms Lab launches to help ad agencies do good

- An anthropologist and a former planner have combined to form Comms Lab, an organisation on a mission to help advertising agencies become more ethical.

Mini launches Clubman with online documentary series

- Mini is releasing a series of online films about people who go with their gut feelings, to promote the launch of its Clubman model.

Paddy Power drops BMB after three months for Lucky Generals

- Paddy Power has dropped BMB as its lead creative agency after only three months, with Lucky Generals set to take its place.

72andSunny appoints Harkness as co-ECD

- 72andSunny Amsterdam has hired Stuart Harkness, who wrote Nike's blockbuster 2010 World Cup ad, to partner its executive creative director, Carlo Cavallone.

Mr President lands Body Shop's global business

- The Body Shop International has named Mr President as its retained global creative agency.

Rattling Stick adds directors Traktor to roster in UK and US

- Rattling Stick has signed Traktor, the multi-award-winning collective of film-makers, to its roster.

Andrew Ferguson joins R/GA London

- R/GA London has appointed Andrew Ferguson as the group creative director for Unilever.

Desperate to win awards? There's no shame in that

- I was watching TV during the Cannes film festival last month when an A-list actor gave the best defence of industry awards I've ever heard.

AA launches biggest campaign in over a decade

- Helping nudists find their keys and fixing Nazi war machines: the AA has received all manner of strange call-outs in its 110 years as the breakdown service seeks to capitalise on this history in its new TV campaign.

VCCP hires Caroline McGuckian for interactive officer job

- VCCP has hired Caroline McGuckian, DigitasLBi's chief operating officer for Western Europe, as its first chief interactive officer.


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