Author's Profile

James Swift profile

James Swift

deputy features editor deputy features editor, Campaign

Latest Articles From This Author

Watch: Marks & Spencer's latest food ad

- Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Watch: Lidl's first UK TV brand campaign

- Lidl masquerades as a humble East London market stall its first TV brand campaign.

McDonald's launches 40th anniversary campaign

- McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.

Intel calls global creative pitch

- Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.

Guinness Africa launches 'made of black' campaign with Kanye West ad

- Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

London's top creatives share their summer reading

- As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays.

Cast of Toy Story return for Sky Broadband campaign

- Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

World Cup and Winter Olympics boost Chime's profits

- Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.

Models strip in River Island's first TV campaign

- River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

Game Of Thrones actress stars in online Karen Millen campaign

- Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

Mr Kipling launches pink elephant TV campaign

- Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

Uncle Ben's launches YouTube cooking show

- Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

Aga targets city homes with cooker campaign

- Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Five lessons from Andrew Cracknell's talk on The Real Mad Men

- Andrew Cracknell, the former Bates UK executive creative director who began his career as a copywriter at CDP in the 1960s, was at Shoreditch House last night, regaling an audience of young creatives with tales of the advertising revolution of the 1960s.

Skills Funding Agency calls pitch for training initiatives

- The Skills Funding Agency, the government body that helps bankroll training programmes, has issued a creative tender.

Arthritis Research UK seeks creative shop

- Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.

JCVD returns for Coors Light campaign

- Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

Quirky celebs line up for Gap's 'dress normal' campaign

- Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

Axe launches campaign against weekend-only users

- Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

McCann picks up Naked planning partner

- McCann London has hired Naked's head of strategy, Nathaniel Hill, as a planning partner.

Additional Information

Campaign Jobs