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James Swift profile

James Swift

deputy features editor deputy features editor, Campaign

Latest Articles From This Author

Aga targets city homes with cooker campaign

- Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Five lessons from Andrew Cracknell's talk on The Real Mad Men

- Andrew Cracknell, the former Bates UK executive creative director who began his career as a copywriter at CDP in the 1960s, was at Shoreditch House last night, regaling an audience of young creatives with tales of the advertising revolution of the 1960s.

Skills Funding Agency calls pitch for training initiatives

- The Skills Funding Agency, the government body that helps bankroll training programmes, has issued a creative tender.

Arthritis Research UK seeks creative shop

- Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.

JCVD returns for Coors Light campaign

- Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

Quirky celebs line up for Gap's 'dress normal' campaign

- Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

Axe launches campaign against weekend-only users

- Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

McCann picks up Naked planning partner

- McCann London has hired Naked's head of strategy, Nathaniel Hill, as a planning partner.

Head lice-killing mousse launches in the UK with cartoon campaign

- Vamousse, a head lice-killing product by life sciences company TyraTech, is releasing a part-animated TV and cinema ad to announce its UK launch.

Martin Sorrell earns 780 times more than average WPP employee

- Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.

Ad-ecdotes #1 Malcolm Green on Peter Schmeichel

- Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.

AMV boosts creative team with Clemenger BBDO hire

- Abbott Mead Vickers has hired Clark Edwards from sister shop Clemenger BBDO in Melbourne as a creative director.

Four lessons from a day with YouTube stars

- Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

Magazine ABCs: The Economist tops current affairs sector

- The Economist's UK edition was crowned king of the current affairs titles in the Audit Bureau of Circulations' most recent report, with a combined print and digital readership of 223,730.

Magazine ABCs: Men's Health dominates print/digital race in men's mags

- Hearst Rodale's Men's Health has the highest combined print and digital circulation of any men's magazine at 207,254, according to figures from the Audit Bureau of Circulations.

Anchor seeks agency after splitting with CHI & Partners

- Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.

RKCR adds seven to creative team

- Rainey Kelly Campbell Roalfe/Y&R has boosted its creative department with seven hires, including the Bartle Bogle Hegarty team Jonny Durgan and Martin Reed.

Karmarama acquires Nice app agency

- Karmarama has acquired the mobile app specialist Nice Agency.

BMW's motorcycle arm calls digital pitch

- BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

Iceland appoints Karmarama after public rejection

- Iceland has handed Karmarama its £16 million advertising business less than a year after the supermarket rejected the agency in a TV documentary.

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