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James Swift

deputy features editor deputy features editor, Campaign

Latest Articles From This Author

Ex-alcoholic, gay 'disrupter' launches London mayor bid with online film

- Ivan Massow, a British businessman, has launched his bid to become London mayor with an animated online film in which he introduces himself as an ex-alcoholic, dyslexic and a gay "disrupter".

Maserati seeks shop for SUV launch

- Maserati, the luxury-car manufacturer, is on the hunt for a creative shop.

Impulse kicks off pitch for creative business

- Impulse, the body-spray brand owned by Unilever, is looking for a creative agency for a global relaunch.

Unilever calls Pears review

- FMCG giant plots new campaign to revive one of the world's oldest brands.

Ian Priest parts ways with Chime

- Ian Priest is leaving Chime Communications, where he is an executive board member, to pursue other opportunities within the industry.

Droga5 creates dance music video trilogy for Paul Kalkbrenner

- Droga5 New York has created a trilogy of music videos to promote T, the latest album from dance musician Paul Kalkbrenner.

YouTube launches greatest ad poll for 10-year anniversary

- YouTube is asking users to vote on the greatest ad of the past decade as part of its ten-year anniversary celebrations.

Coco de Mer launches X-rated ad with Rankin and TBWA

- Coco de Mer, the lingerie and sex-toy retailer, has collaborated with TBWA\London and Rankin, the fashion photographer, to produce an X-rated campaign.

Sunshine hires first MD from Lost Boys

- Sunshine, a creative agency with clients including Skype and Baileys Irish Cream, has hired Lost Boys' Nadya Powell as managing director.

Fallon introduces stuffed duck to launch Cadbury Puddles

- Cadbury is launching a soft-centred chocolate with an ad that features a stuffed duck tied to the front of a lorry.

Foster's says 'hooroo' to Australian agony uncles

- Foster's has released its final ad featuring Australian agony uncles, Brad and Dan, ending the campaign's six-year run.

Academy signs Mercedes-Benz 'chicken' director Warwick

- Daniel Warwick, the director behind the Mercedes-Benz "chicken" spot that went viral in 2013, has signed to Academy.

We Buy Any Car reviews media account

- We Buy Any Car, the used car buyer, is reviewing its £13 million media account.

The Famous Grouse to launch ad review

- The Famous Grouse is poised to launch a creative review after a conflict forced Abbott Mead Vickers BBDO to resign the account.

Heinz kicks off Euro creative review

- Heinz is reviewing its European creative account, spelling an end to Abbott Mead Vickers BBDO's eight-year reign as the brand's agency of record.

Agencies line up for Samaritans rail brief

- Samaritans is looking for an agency to create campaigns that deter railway suicides.

JWT hires VCCP creative director for Shell and Nestlé

- J Walter Thompson London has hired Marcus Woolcott, a creative director at VCCP, to work on its Shell and Nestlé accounts.

Microsoft launches digital media report for advertisers

- Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community.

Bad Boys movie villain stars in Nescafe Gold Blend spot

- A cup of Nescafé Gold Blend persuades a mother to stop working and play dinosaurs with her son, in the latest ad for the coffee brand.

Forsman & Bodenfors test the 'organic effect' for supermarket campaign

- Forsman & Bodenfors, the Swedish agency behind Volvo's "epic split" ad, has created a campaign for a Swedish supermarket chain, Coop, pushing the benefits of organic food.

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