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James Swift

deputy features editor deputy features editor, Campaign
 

Latest Articles From This Author

Vertu appoints Club Havas for global creative

- Vertu, the luxury phone brand, has appointed Club Havas as its global creative agency after a competitive pitch.

Rihanna-backed drink launches ad contest

- Vita Coco, the coconut-water drink owned by All Market Inc, is on the hunt for a creative agency.

CHI captures global digital task for Samsung TV

- Samsung has named CHI & Partners the global digital and experiential agency for its TV division after a pitch.

JWT appoints Bassil as part of management restructure

- J Walter Thompson London has appointed Danielle Bassil in the newly created role of head of integrated operations as the agency rejigs its management structure.

Turkish tourism calls digital review

- Turkey's ministry of culture and tourism is looking for an agency to handle its $10 million (£6.5 million) social media and digital account.

Marmite rescues Dean Gaffney in new online ad

- Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.

Will.i.am makes time for WSJ in global ad

- Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal.

Cannes Lions launches 'cheaper than redundancy' campaign

- McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.

Facebook creates first British TV campaign

- Facebook has begun a TV and outdoor campaign in the UK, boasting of the social media site's ability to help create and sustain friendships.

Wonga kicks off advertising review

- Albion has decided not to repitch, citing practices at the company that 'we categorically do not agree with'.

CHI & Partners promotes Tudor to deputy ECD

- CHI & Partners has promoted Micky Tudor to deputy executive creative director.

YouTube to air Creators documentary to educate brands

- Anomaly London has teamed up with an Oscar-nominated director to create a documentary exploring the rise of YouTube creators.

'If Carlsberg did...' returns to TV after four years

- Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus.

VW launches commercial vehicles TV campaign

- Volkswagen positions itself as the saviour of SMEs in a TV campaign for its commercial vehicles division.

Interpublic Group hits 2014 targets but lowers sights for 2015

- Interpublic Group saw growth in all markets except continental Europe in 2014, with income before income tax rising 53.8 per cent from $468 million (£303.6 million) in 2013 to $720 million.

Hiscox appoints VCCP for European task

- Hiscox has expanded its brief with VCCP after pitching for a creative partner across continental Europe.

Budgens seeks shop for TV campaign

- Budgens, the Musgrave Group convenience-store chain, is looking for an agency to help it "revitalise" the brand with a TV campaign.

JWT beats Mother and VCCP to land Ribena's UK account

- Ribena has appointed J Walter Thompson London as its strategic partner in the UK after a pitch.

Lucky Generals hires Laurence Horner to oversee strategy

- Lucky Generals has hired Laurence Horner, a former joint head of strategy at Mother, as its first strategy director.

John Frieda launches global campaign

- John Frieda, the hair care brand founded by the eponymous celebrity stylist, is launching a global campaign.


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