"Beach" is the first ad in the new campaign, which attempts to position the channel as entertaining and upbeat.
Released: 11 April 2009
ITV1 'beach' by Bartle Bogle Hegarty
Last weekend, Bartle Bogle Hegarty unveiled its new brand ad for ITV1 featuring the strapline "the brighter side".
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Credits
- Creative Type:
- Television
- Agency:
- Bartle Bogle Hegarty
- Advertiser:
- ITV
Project BeachClientDavid Pemsel, group marketing director, ITV1AgencyBartle Bogle HegartyWriterAlex GrieveArt directorAdrian RossiProduction companyMJZ LondonDirectorRupert SandersPost-productionThe MillExposureTV, online
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