The spot, which aired last night on ITV, starts with a boy in 1869 dipping a soldier into an egg and continues by picking out a number of milestones and key events.
Released: 06 May 2009
Sainsbury's '140 ad' by Abbott Mead Vickers BBDO
To celebrate Sainsbury's reaching its 140th birthday this month, Abbott Mead Vickers BBDO has created a 60-second ad that takes viewers through the supermarket's history.
All Comments
Corn Flake - 07 May 2009
Where's the loaf of hovis? No one else noticing some glaring similarities here?
James T Kirk - 07 May 2009
Skip through the decades...tick
High pitched piano music...tick
Main character - a young boy...tick
Yes this is definitely "quite similar". Except it lacks the vigour and power to move of the Hovis ad.
Barack Obama - 07 May 2009
Imitation is the sincerest form of flattery. My cockles have been warmed by this overt tribute to the work of a rival agency.
BumberClott - 07 May 2009
What a boad of Lollocks. Youz lot are mad. This is totally origin innit.
Great adding!
Danielle Locke - 12 January 2010
I'm conducting some research on the use of nostalgia in advertising in response to the recent influx in nostalgic themes that ads like this Sainsbury's ad encapsulates. If you could take 5 minutes of your time to complete the attached questionnaire, I would be most grateful.
Many thanks.
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Credits
- Creative Type:
- Television
- Agency:
- Abbott Mead Vickers BBDO
- Advertiser:
- Sainsbury's
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