CRM and direct marketing news

Laphroaig seeks shop for digital CRM brief
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Laphroaig seeks shop for digital CRM brief

Laphroaig, the whisky brand owned by Beam Suntory, has approached creative agencies about a digital customer relationship marketing brief.

Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot
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Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot

Taylor Swift's calamity with exercise equipment for Apple remains the most shared ad of the week, with over 300 shares.

The government's EU leaflet row: explained
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The government's EU leaflet row: explained

Political advertising buff Benedict Pringle explains the furore over the Government's plan to spend £9.3 million on a direct marketing campaign lobbying the public to vote to remain in Europe.

Nestlé in CRM talks for Purina
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Nestlé in CRM talks for Purina

Nestlé is speaking to agencies about the CRM strategy of its Purina petcare division.

Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy
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Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy

Domino's Pizza has appointed Kitcatt Nohr to strengthen its customer relationships by developing an "appropriately on" CRM strategy.

Public Health England reviews digital/direct
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Public Health England reviews digital/direct

Public Health England is reviewing its digital and direct advertising, handled by OgilvyOne.

Leo Burnett most shortlisted agency in revamped MAA Best Awards
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Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association.

Weetabix hands digital and CRM business to The Real Adventure Unlimited
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Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency.

The year ahead for customer engagement
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The year ahead for customer engagement

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

FT.com on the hunt for CRM agency
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FT.com on the hunt for CRM agency

FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements.

Adidas appoints Havas Helia for international CRM
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Adidas appoints Havas Helia for international CRM

Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch.

MediaCom Beyond Advertising wins Grand Prix at CMA awards
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MediaCom Beyond Advertising wins Grand Prix at CMA awards

MediaCom Beyond Advertising went home with the Grand Prix at the International Content Marketing Association awards at The Roundhouse in London last night.

Proximity and UM win Grand Prix at 2015 DMA awards
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Proximity and UM win Grand Prix at 2015 DMA awards

Proximity London and UM London took home the Grand Prix last night at the annual Direct Marketing Association awards for their campaign for The Economist.

British Airways picks Creston Unlimited for CRM strategy
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British Airways picks Creston Unlimited for CRM strategy

British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline's customer relationship management work.

Sainsbury's seeks agencies for direct marketing and social
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Sainsbury's seeks agencies for direct marketing and social

Sainsbury's is looking for an agency to handle direct marketing and eCRM.

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