CRM and direct marketing news

Specsavers kicks off CRM talks
Share

Specsavers kicks off CRM talks

Specsavers is speaking to direct and digital agencies about its CRM requirements.

British Airways hunts agency for CRM brief
Share

British Airways hunts agency for CRM brief

British Airways is hunting for an agency to manage analytics for its CRM programmes.

Lida lands £5m CRM account for P&O and Cunard
Share

Lida lands £5m CRM account for P&O and Cunard

Carnival UK has awarded its £5 million CRM account for P&O Cruises and Cunard to Lida after a competitive pitch.

Royal Mail reviews direct account
Share

Royal Mail reviews direct account

Royal Mail is reviewing its direct account, as it continues to develop its marketing and communications following its 2013 IPO.

Center Parcs seeks agency for CRM work
Share

Center Parcs seeks agency for CRM work

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

The changing face of direct marketing
Share

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

Havas Helia awarded Regus CRM business
Share

Havas Helia awarded Regus CRM business

Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.

M&C Saatchi captures Sofa.com
Share

M&C Saatchi captures Sofa.com

Sofa.com has appointed M&C Saatchi to its combined advertising and CRM business after a competitive pitch.

PDSA hires VCCP me to handle CRM account
Share

PDSA hires VCCP me to handle CRM account

PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.

Why is everyone raving about Media360 2015?
Share

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

Young and independent: can newer 'direct' agencies be successful on their own?
Share

Young and independent: can newer 'direct' agencies be successful on their own?

Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.

Copywriters' misery spells the end of an era
Share

Copywriters' misery spells the end of an era

Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.

Naked women ads banned for offensive content
Share

Naked women ads banned for offensive content

Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.

Publicis Chemistry hires head of client services
Share

Publicis Chemistry hires head of client services

Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.

Overweight woman ad for taxi firm is 'not offensive'
Share

Overweight woman ad for taxi firm is 'not offensive'

A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist.

CRM Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published