CRM and direct marketing news

The changing face of direct marketing
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The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

Havas Helia awarded Regus CRM business
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Havas Helia awarded Regus CRM business

Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.

M&C Saatchi captures Sofa.com
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M&C Saatchi captures Sofa.com

Sofa.com has appointed M&C Saatchi to its combined advertising and CRM business after a competitive pitch.

PDSA hires VCCP me to handle CRM account
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PDSA hires VCCP me to handle CRM account

PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.

Why is everyone raving about Media360 2015?
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Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

Young and independent: can newer 'direct' agencies be successful on their own?
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Young and independent: can newer 'direct' agencies be successful on their own?

Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.

Copywriters' misery spells the end of an era
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Copywriters' misery spells the end of an era

Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.

Naked women ads banned for offensive content
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Naked women ads banned for offensive content

Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.

Publicis Chemistry hires head of client services
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Publicis Chemistry hires head of client services

Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.

Overweight woman ad for taxi firm is 'not offensive'
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Overweight woman ad for taxi firm is 'not offensive'

A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist.

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