Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.
Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.
Sofa.com has appointed M&C Saatchi to its combined advertising and CRM business after a competitive pitch.
PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.
It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.
Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.
Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.
Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.
Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.
A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist.
User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London
Head of Customer Relationship Management (London) Competitive + benefits EE, London
Head of Digital Up to £50,000 + Bonus + Private Health Cover + 25 days annual leave sk:n Clinics, Birmingham, West Midlands
Marketing Manager £35,000 - £40,000 + Bonus + 25 Days Annual Leave sk:n Clinics, Edgbaston (Locality), Birmingham
CRM Manager Up to £35,000 + Bonus + 25 days holiday + Free and Discounted Treatments sk:n Clinics, Edgbaston (Locality), Birmingham
Digital Marketing Executive £40000 - £45000 per annum Michael Page Digital, City of London