CRM and direct marketing news

Center Parcs seeks agency for CRM work
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Center Parcs seeks agency for CRM work

Center Parcs is on the hunt for an agency to handle its customer relationship marketing.

The changing face of direct marketing
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The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

Havas Helia awarded Regus CRM business
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Havas Helia awarded Regus CRM business

Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account.

M&C Saatchi captures Sofa.com
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M&C Saatchi captures Sofa.com

Sofa.com has appointed M&C Saatchi to its combined advertising and CRM business after a competitive pitch.

PDSA hires VCCP me to handle CRM account
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PDSA hires VCCP me to handle CRM account

PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.

Why is everyone raving about Media360 2015?
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Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton.

Young and independent: can newer 'direct' agencies be successful on their own?
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Young and independent: can newer 'direct' agencies be successful on their own?

Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.

Copywriters' misery spells the end of an era
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Copywriters' misery spells the end of an era

Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.

Naked women ads banned for offensive content
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Naked women ads banned for offensive content

Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.

Publicis Chemistry hires head of client services
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Publicis Chemistry hires head of client services

Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.

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