British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline's customer relationship management work.
Sainsbury's is looking for an agency to handle direct marketing and eCRM.
We can see a world where media planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.
Debi Bester, writer in residence at the DMA, reveals five things the current crop of copywriters think the next generation should do.
East Midlands Trains has launched a data-driven email campaign for the autumn half-term, to encourage people to take the train to London rather than drive.
Skoda, one of the Volkswagen-owned brands embroiled in the emissions scandal, has put its CRM account out to pitch.
Westfield, the shopping-centre operator, has appointed Havas Helia to handle its CRM business in the UK and globally after a pitch.
O2 Business is targeting its top 50 high value mid-market business prospects with a direct marketing campaign featuring a personalised hologram.
M&C Saatchi Shop, the new marketing to shopper business, has launched with two founding clients.
Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market.
Partners Andrews Aldridge, Engine's customer engagement agency, is opening its first overseas office in New York today.
Telegraph Media Group has appointed Proximity as its first retained customer relationship marketing agency as it looks to boost subscriptions for its digital products.
Adidas has called a global review of its CRM activity.
M&C Saatchi is to roll out sites for its CRM agency Lida outside the UK with New York as its next target.
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