CRM and direct marketing news

Leo Burnett most shortlisted agency in revamped MAA Best Awards
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Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association.

Weetabix hands digital and CRM business to The Real Adventure Unlimited
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Weetabix hands digital and CRM business to The Real Adventure Unlimited

Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency.

The year ahead for customer engagement
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The year ahead for customer engagement

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

FT.com on the hunt for CRM agency
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FT.com on the hunt for CRM agency

FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements.

Adidas appoints Havas Helia for international CRM
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Adidas appoints Havas Helia for international CRM

Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch.

MediaCom Beyond Advertising wins Grand Prix at CMA awards
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MediaCom Beyond Advertising wins Grand Prix at CMA awards

MediaCom Beyond Advertising went home with the Grand Prix at the International Content Marketing Association awards at The Roundhouse in London last night.

Proximity and UM win Grand Prix at 2015 DMA awards
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Proximity and UM win Grand Prix at 2015 DMA awards

Proximity London and UM London took home the Grand Prix last night at the annual Direct Marketing Association awards for their campaign for The Economist.

British Airways picks Creston Unlimited for CRM strategy
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British Airways picks Creston Unlimited for CRM strategy

British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline's customer relationship management work.

Sainsbury's seeks agencies for direct marketing and social
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Sainsbury's seeks agencies for direct marketing and social

Sainsbury's is looking for an agency to handle direct marketing and eCRM.

How Google Customer Match can forge path to personalised search
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How Google Customer Match can forge path to personalised search

We can see a world where media planners need to be as proficient in the practise of CRM as they are in brand building, says Lowe Profero's business director.

Five things the best copywriters do
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Five things the best copywriters do

Debi Bester, writer in residence at the DMA, reveals five things the current crop of copywriters think the next generation should do.

East Midlands Trains uses live data to deter car travel to London
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East Midlands Trains uses live data to deter car travel to London

East Midlands Trains has launched a data-driven email campaign for the autumn half-term, to encourage people to take the train to London rather than drive.

Nestlé seeks shop for Nespresso CRM brief
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Nestlé seeks shop for Nespresso CRM brief

Nestlé is holding a CRM pitch for its coffee machine brand Nespresso.

Volkswagen marque Skoda calls review of CRM account
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Volkswagen marque Skoda calls review of CRM account

Skoda, one of the Volkswagen-owned brands embroiled in the emissions scandal, has put its CRM account out to pitch.

Havas Helia captures Westfield global CRM
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Havas Helia captures Westfield global CRM

Westfield, the shopping-centre operator, has appointed Havas Helia to handle its CRM business in the UK and globally after a pitch.

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