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Where have all the brave brands gone?
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Where have all the brave brands gone?

In an exclusive excerpt from a new book, SapientNitro's Kim Douglas shares five tips for creating brave brands.

Princess Cruises appoints Baber Smith as first creative shop
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Princess Cruises appoints Baber Smith as first creative shop

Princess Cruises, the American cruise company owned by Carnival, has appointed Baber Smith to handle its creative business in the UK.

Traditional TV viewers predicted to drop as mobile fuels rise in online video
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Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Campaign Viral Chart: AT&T car crash ad takes top spot
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Campaign Viral Chart: AT&T car crash ad takes top spot

AT&T's ad showing the harsh reality of using a phone while driving has been shared more than 85,000 times this week.

Man vs machine: the battle for social media
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Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.

Cheil wins Etihad's global digital and social account
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Cheil wins Etihad's global digital and social account

Cheil has won the global digital and social marketing brief for the UAE's national carrier Etihad following a competitive pitch.

What's next for Twitter to become more ad-friendly?
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What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event targeting platform is a positive step forward.

Power users should offer Twitter something in return
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Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

The Tumblr for adults: How Medium is trying to improve branded content
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The Tumblr for adults: How Medium is trying to improve branded content

The blogging platform is already punching above its weight with tech and business influencers.

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared
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Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

Instagram is cautiously tapping into inspiration
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Instagram is cautiously tapping into inspiration

What's all the fuss about Instagram?

Pringles pranks Ibiza crowds
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Pringles pranks Ibiza crowds

Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza.

DigitasLBi picks up Mumsnet mobile brief
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DigitasLBi picks up Mumsnet mobile brief

Mumsnet, the online network for mothers, has appointed DigitasLBi as its partner agency for mobile following a competitive three-way pitch.

Virgin Media ads deemed 'misleading'
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Virgin Media ads deemed 'misleading'

The Advertising Standards Authority has banned two Virgin Media broadband ads for being misleading.

Laphroaig whisky to project Tweets as part of 200th anniversary campaign
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Laphroaig whisky to project Tweets as part of 200th anniversary campaign

Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary.

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