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Campaign Viral Chart: New Galaxy smartphone ad rises to top spot
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Campaign Viral Chart: New Galaxy smartphone ad rises to top spot

How to growth hack your way to successful marketing campaigns
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How to growth hack your way to successful marketing campaigns

Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.

Drowning in data? Media owners must help advertisers adapt to change
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Drowning in data? Media owners must help advertisers adapt to change

Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media.

Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food
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Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food

Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign.

TMW Unlimited's chief creative officer James departs for Aqueduct
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TMW Unlimited's chief creative officer James departs for Aqueduct

Digital agency Aqueduct has poached Gareth James, TMW Unlimited's chief creative officer, to be its creative partner.

Irn-Bru/Rubicon owner kicks off digital review
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Irn-Bru/Rubicon owner kicks off digital review

AG Barr, the manufacturer of soft drinks including Irn-Bru and Rubicon, is looking for a UK digital agency.

Three seeks agency for content and social
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Three seeks agency for content and social

Three has issued a brief for a content and social media agency.

Heathrow Express kicks off pitch for digital requirements
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Heathrow Express kicks off pitch for digital requirements

Heathrow Express, the high-speed train service between Heathrow Airport and London Paddington station, is speaking to agencies about its digital requirements.

Content creation for the silent-video generation
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Content creation for the silent-video generation

Advertisers and agencies need to tailor their creative as more people watch online videos on mute, Laura Stevens writes

Felix launches social 'stock market' for trending cat videos
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Felix launches social 'stock market' for trending cat videos

Felix, the cat food brand, has created an entertainment channel on YouTube to analyse the latest trending cat videos.

New rules for vloggers outlined by ads regulator
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New rules for vloggers outlined by ads regulator

The Advertising Standards Authority has produced new guidance for vloggers who promote products online, following a ban on a series of ads for Oreo last year.

Brand safety a key concern for IAB - but are the correct safeguards in place?
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Brand safety a key concern for IAB - but are the correct safeguards in place?

Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the UK business development director for ad tech agency Admantx.

How do we tackle digital advertising issues? Clarity, consensus and investment
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How do we tackle digital advertising issues? Clarity, consensus and investment

MediaCom's head of digital says technology is not the whole answer and smart digital media planners are still crucial to effective online advertising.

Signal chooses R/GA London for global digital work
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Signal chooses R/GA London for global digital work

Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally.

Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again
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Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again

DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row.

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