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Marks & Spencer parts company with AKQA
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Marks & Spencer parts company with AKQA

Marks & Spencer has ended its relationship with AKQA.

Maxus takes aim at management consultancies with new division
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Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

McVitie's to target Digestives at younger market
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McVitie's to target Digestives at younger market

McVitie's, the United Biscuit brand, is focusing on pushing its Digestive biscuits range to a younger audience this year.

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands
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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Campaign Viral Chart: Heinz Super Bowl ad in top spot
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Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

How digital 'plumbing' is helping ads flow faster
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How digital 'plumbing' is helping ads flow faster

Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.

MullenLowe Profero lands Cornetto digital task
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MullenLowe Profero lands Cornetto digital task

Cornetto, the ice-cream brand owned by Unilever, has appointed MullenLowe Profero to its global digital business after a pitch.

The buzz: House of Fraser gets into emojis
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The buzz: House of Fraser gets into emojis

House of Fraser has jumped on the emoji bandwagon, releasing a campaign called '#emojinal' for Valentine's Day.

New Look hands digital strategy brief to TH_NK
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New Look hands digital strategy brief to TH_NK

New Look, the fashion retailer, has appointed TH_NK to consult on the future digital strategy of its global business.

Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared
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Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared

Pokémon's Super Bowl ad topped our Viral Chart this week.

Tesco launches Twitter campaign
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Tesco launches Twitter campaign

Tesco, Xbox and Sky are the first brands in the UK to sign up to Promoted Moments on Twitter.

Tribal Worldwide picks up UX brief for Avios
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Tribal Worldwide picks up UX brief for Avios

Avios, the travel rewards scheme, has hired Tribal Worldwide to handle customer experience activity after a competitive pitch.

Danepak creates spoof retro aerobics ad
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Danepak creates spoof retro aerobics ad

Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad.

L'Oreal experiment finds direct videos most popular with young people
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L'Oreal experiment finds direct videos most popular with young people

Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found.

Leo Burnett most shortlisted agency in revamped MAA Best Awards
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Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association.

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