Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.
Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media.
Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign.
Digital agency Aqueduct has poached Gareth James, TMW Unlimited's chief creative officer, to be its creative partner.
AG Barr, the manufacturer of soft drinks including Irn-Bru and Rubicon, is looking for a UK digital agency.
Three has issued a brief for a content and social media agency.
Heathrow Express, the high-speed train service between Heathrow Airport and London Paddington station, is speaking to agencies about its digital requirements.
Advertisers and agencies need to tailor their creative as more people watch online videos on mute, Laura Stevens writes
Felix, the cat food brand, has created an entertainment channel on YouTube to analyse the latest trending cat videos.
The Advertising Standards Authority has produced new guidance for vloggers who promote products online, following a ban on a series of ads for Oreo last year.
Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the UK business development director for ad tech agency Admantx.
MediaCom's head of digital says technology is not the whole answer and smart digital media planners are still crucial to effective online advertising.
Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally.
DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row.
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