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Pinterest targets UK for first ad campaign
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Pinterest targets UK for first ad campaign

Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency.

The buzz: Amnesty International tackles homophobia in Turkey
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The buzz: Amnesty International tackles homophobia in Turkey

Amnesty International has highlighted the ongoing problem of homophobia in Turkey through an online film created by TBWA\Istanbul.

YouTube launches six-second Bumper Ads
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YouTube launches six-second Bumper Ads

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

Idris Elba aims to make dreams come true in Purdey's brand relaunch
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Idris Elba aims to make dreams come true in Purdey's brand relaunch

Idris Elba is fronting a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams.

Vodafone gives away free Shakespeare in 400th anniversary campaign
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Vodafone gives away free Shakespeare in 400th anniversary campaign

Vodafone has partnered with The British Library to distribute early editions of some of Shakespeare's best-known works in streets around the UK and beyond to coincide with the 400th anniversary of his death.

Homebase deletes 'tasteless' Prince tweet
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Homebase deletes 'tasteless' Prince tweet

UK DIY store chain Homebase has been accused of bad taste for publishing a promotional tweet for the brand that contained #RIPPRINCE.

Laphroaig seeks shop for digital CRM brief
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Laphroaig seeks shop for digital CRM brief

Laphroaig, the whisky brand owned by Beam Suntory, has approached creative agencies about a digital customer relationship marketing brief.

Cadbury hands global digital account to Elvis
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Cadbury hands global digital account to Elvis

Cadbury has hired Elvis as its global digital creative and social agency without a pitch.

The buzz: Ryan Reynolds' crowd-pleasing performance for BT
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The buzz: Ryan Reynolds' crowd-pleasing performance for BT

BT has had mixed success with its campaign featuring the supposedly hapless agency types behind its ads.

YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters
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YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters

YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively low" sums with YouTube.

One in four people forecast to use ad-blockers by 2017
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One in four people forecast to use ad-blockers by 2017

More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer.

Ad Pulse: How Apple's Cookie Monster ad became an online hit
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Ad Pulse: How Apple's Cookie Monster ad became an online hit

Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers.

Possible picks up Specsavers digital service design
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Possible picks up Specsavers digital service design

Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design.

Shazam makes mobile advertising play with Shazam for Brands
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Shazam makes mobile advertising play with Shazam for Brands

Shazam, the music app, has created tools to help brands advertise on its platform.

Publishers 'breaking law' by tracking users who block their ads
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Publishers 'breaking law' by tracking users who block their ads

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning.

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