Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app.
The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.
The John Lewis Christmas ad has knocked Sainsbury's off the top spot and is once again the most shared ad of the week online.
Booking.com, the accommodation bookings site, is speaking to agencies about its brand activation, social media and content needs.
Nearly half of media agencies are not able to monetise ad tech as well as traditional media, according to a new survey.
As record and magazine sales slump, the title is reinventing itself as a digital and live events company.
Stand by for another wave of Christmas news stories about how much we Brits have spent online during the festive season.
BBDO set its global agencies the task of devising an ad for Twix that grabs the attention of young online viewers. Gurjit Degun sat in on the winning production by AMV at London's YouTube Space.
Twitter UK has promoted its sales director, Dara Nasr, to managing director, replacing Bruce Daisley.
Savills, the high-end estate agent, is looking for an agency to develop its digital strategy and platform.
John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.
Ad-blocking has had little impact so far on MailOnline, as its owner reported ad revenue growth from its newspaper websites has recovered from a summer slowdown.
Paddy Power has released a cheeky online ad - deemed "too fruity" for TV - to promote its new app, which features a series of people who appear to be pleasuring themselves in public.
Doddle, the parcel service, has launched a campaign ahead of Black Friday, playing on the behaviour of shoppers at sales.
Visitors to Burberry's flagship store on Regent Street can stitch themselves into the luxury brand's star-studded Christmas ad, thanks to a partnership with Google.
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