Hi-Tec hoax film breaks four million mark on YouTube
By Ben Bold Tuesday, 01 June 2010 10:50AM
Sportswear firm Hi-Tec has revealed itself as the brand behind a hoax viral campaign that depicted people walking on water, which has attracted nearly 4.5 million views on YouTube.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Additional Information
Campaign Jobs
- Account Director AF Selection £32 - £40,000 + superb benefits, Manchester
- Digital Account Manager Major Players £28000 - £35000 per annum, London
- Digital Creative Team senior - London 65K The Industry Club London Ltd £65,000, Central London
- Digital Content Editor-Financial Services-Hamps Blue Skies Marketing Recruitment £26000 to £30000 per annum, Southampton
- Junior Account Manager Major Players £23000 - £25000 per annum, London






