MEDIA 360: Kellogg marketer in quest for 'second golden age of advertising'
By Daniel Farey-Jones Friday, 11 June 2010 11:25AM
The agency world can make bigger margins by investing in helping clients with digital strategy as part of an integrated approach, rather than competing for execution-only briefs, according to Kellogg UK marketing director Kevin Brennan.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
