Unilever's marketing chief to double digital spend
By Arif Durrani Friday, 25 June 2010 12:52PM
CANNES 2010 - Unilever's new chief marketing officer Keith Weed, who replaced Simon Clift just 80 days ago, plans on doubling the conglomerate's digital marketing spend over the next year, and explained "we fish where the fishes are".
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