Old Spice targets Twitter generation
By Daniel Farey-Jones Wednesday, 14 July 2010 09:10AM
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Senior Online Marketing Manager - £75,000 Harnham Search and Selection £65000 - £75000 per annum + Package, London
- Strategy Director PFJ £70000.00 - £90000.00 per annum, London
- Director of Communications Woodland Trust £65-75,000 per annum, Grantham, East Midlands
- Account Director - Experiential - East London Blue Skies Marketing Recruitment £40000 to £45000 per annum, East London
- Associate Director - Qual Youth/Kids Research Specialist Lipton Fleming £45000 - £55000 per annum + great benefits, London
Most viewed
Most commented
