'Twilight Saga: Eclipse' delivers 1.5 million impacts for Volvo
By Katherine Levy Wednesday, 14 July 2010 04:10PM
The release of the new 'Twilight' film helped a new cinema campaign from Volvo, which features clips from the film, deliver 1.5 million impacts last weekend, according to figures from Digital Cinema Media.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
