'Twilight Saga: Eclipse' delivers 1.5 million impacts for Volvo

By Katherine Levy Wednesday, 14 July 2010 04:10PM

The release of the new 'Twilight' film helped a new cinema campaign from Volvo, which features clips from the film, deliver 1.5 million impacts last weekend, according to figures from Digital Cinema Media.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs