World Vision seeks to tap into success of Old Spice viral campaign

By Staff Friday, 16 July 2010 12:02PM

SYDNEY - Children's charity World Vision in Australia is seeking to tap into the worldwide viral success of Old Spice with a campaign of its own featuring CEO Tim Costello.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs