Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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ZenithOptimedia increases global ad spend forecast
By Mark Banham Monday, 19 July 2010 12:01AM
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5% during 2010 and stated it is not expecting a "double dip" recession but is "still cautious" about the market.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
