Lynx turns to outdoor augmented reality
By Maisie McCabe Monday, 21 March 2011 04:25PM
Unilever brand Lynx has used augmented reality "angels" on digital outdoor sites in London and Birmingham, as part of a campaign for its brand Lynx Excite that stars Kelly Brook.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
