Google's Schmidt: 'We strongly believe that advertising has value'
By Arif Durrani Wednesday, 22 June 2011 04:29PM
CANNES 2011 - Google's executive chairman Eric Schmidt today (22 June) claimed the search specialist and performance-based marketing proponent was now aware of the power of brand advertising, after the success of last year's Super Bowl TV ad.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
