Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
By Arif Durrani Thursday, 23 June 2011 04:20PM
CANNES 2011: Black Eyed Peas front man Will.i.am spelt out to adland today how the changing media climate and shifting consumer habits are having a profound and absolute impact on global marketers looking to reach consumers.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
